Brand Tone

Empowering, Supportive, Informative, Educational, Authentic, Passionate, Community-Focused, Engaging, Positive, Celebratory

Brand Values

• •Natural Hair Acceptance & Celebration
• •Empowerment through Knowledge
• •Quality & Efficacy
• •Authenticity & Transparency
• •Community Building
• •Challenging Norms & Advocating for Change

Best Practices

• •Always Empower and Educate: Frame all communication, from product descriptions to social media posts, in a way that empowers the customer and offers valuable knowledge. Avoid language that suggests "fixing" a problem, and instead focus on "enhancing," "nourishing," and "celebrating" natural hair.
• •Maintain Authenticity with Personal Storytelling: Continue to weave the founder's journey and the "why" behind the brand into communications. This builds trust and emotional connection. Share testimonials and user-generated content that reflects real experiences.
• •Foster Community Dialogue: Actively encourage interaction on all platforms. Ask questions, run polls, and respond to comments and messages in a supportive and informative manner. Make customers feel heard and valued as part of the Kroeshaar family.
• •Use Inclusive and Positive Language: Consistently use affirming and positive language when describing "kroeshaar" and natural hair. Highlight its beauty, versatility, and strength. Ensure all imagery and content are inclusive and representative of the diverse community you serve.
• •Develop Comprehensive Brand Voice Guidelines: Create a clear style guide that outlines the brand's tone of voice, key messaging points, preferred terminology (and terms to avoid), and examples of on-brand copy for different scenarios (e.g., product descriptions, social media, customer service). Make this accessible to anyone creating content for the brand.

Social Perception

Pioneer, Authority, Trusted Resource, Advocate for Natural Hair, Community Hub, Positive, Empowering Influence

Copy Examples

• •Headline: Unlock Your Curls' True Potential. Naturally. Body: Tired of products that don't understand your "kroeshaar"? At Kroeshaar.nl, we celebrate every coil and curl. Discover our curated selection of natural, nourishing products designed to make your hair thrive. It’s time to love the hair you were born with. Call to Action: Explore Our Collections & Embrace Your Radiance.
• •Headline: More Than Haircare, It's a Hair Revolution. Body: For over 20 years, Kroeshaar has been on a mission: to empower you with the knowledge and products to cherish your natural hair. Join our community and let's redefine beauty, one beautiful "kroeshaar" at a time. Call to Action: Read Our Story & Join the Movement.
• •Headline: From Our Founder's Heart to Your Hair. Body: "I started Kroeshaar.nl because I knew the struggle. I wanted to create a space where natural hair is understood, celebrated, and given the best care possible." - Mireille Liong. Experience the passion in every product. Call to Action: Discover Mireille's Recommended Routine.
• •Headline: Your "Kroeshaar" Questions, Answered. Body: Dryness? Breakage? Unsure how to define your curls? Our blog is packed with expert advice, tips, and ingredient insights specifically for your beautiful "kroeshaar." Healthy hair starts with understanding. Call to Action: Visit Our Blog & Learn More.
• •Headline: Real Results, Real "Kroeshaar" Love. Body: See what our community is saying! [Include a short, impactful customer testimonial snippet]. We believe in products that deliver. Share your hair journey with #KroeshaarLove and inspire others! Call to Action: Shop Best-Sellers & See the Difference.