Brand Tone

Sophisticated & Minimalist, Confident & Assured, Contemporary & Modern, Aspirational yet Accessible, Appreciative of Design & Craftsmanship

Brand Values

• •Timeless Design
• •Quality Craftsmanship
• •Minimalism
• •Sustainability & Responsibility
• •Individuality & Self-Expression
• •Anglo-Swedish Heritage

Best Practices

• •Embrace Simplicity and Clarity: Use precise, uncluttered language. Avoid jargon or overly complex sentences. Let the quality of the product and design speak for itself.
• •Focus on "Show, Don't Just Tell": Describe the materials, design inspiration, and the feeling of the product rather than just listing features. Use evocative language that appeals to a sophisticated sensibility.
• •Maintain a Confident and Understated Voice: The brand is sure of its quality and design. The copy should reflect this without being boastful or loud. It's about quiet luxury.
• •Highlight Core Values Consistently: Weave in references to timeless design, quality craftsmanship, minimalism, and sustainability naturally within different types of content (product descriptions, social media, blog posts).
• •Ensure Visual and Textual Harmony: The clean, minimalist aesthetic of the visuals should be mirrored in the copy. Short, impactful sentences and well-chosen words are key. The copy should complement the imagery, not compete with it.

Social Perception

Stylish & Fashionable, Good Quality for the Price, Reputable & Trustworthy (in design), Aspirational, Strong Online Visuals

Copy Examples

• •Engineered for endurance, designed for everyday. The [Watch Model Name] embodies quiet confidence with its sapphire crystal glass and refined [Material] casing. Discover the art of Swedish minimalism, crafted for your journey.
• •Moments that matter. Paired with essentials that last. Our [Watch Collection]—where timeless design meets contemporary life. #LarssonJennings #MinimalistStyle #EverydayLuxury
• •Consciously Crafted. Enduringly Stylish. At Larsson & Jennings, we believe in pieces that are not only beautiful but also responsibly made. Learn more about our commitment to sustainable materials and timeless design that transcends seasons.
• •From Stockholm's clean lines to London's dynamic pulse, Larsson & Jennings unites two worlds. We craft timepieces that are more than just accessories; they are a subtle statement of refined taste and enduring quality.
• •Elevate your essentials. For a limited time, experience the signature Larsson & Jennings aesthetic. Receive a complimentary [Accessory, e.g., leather strap] with any watch purchase. Curate your timeless collection.