Brand Tone

Youthful & Trendy, Approachable & Friendly, Direct & Concise, Aspirational but Attainable

Brand Values

• •Uniqueness
• •Ethical Sourcing
• •Customer Satisfaction
• •Style & Fashion-Forwardness

Best Practices

• •Know Your Audience: Keep the language, references, and humor aligned with a youthful, trend-aware demographic that values individuality and ethical considerations.
• •Emphasize "Unique & Ethical" Subtly and Genuinely: Weave these core values into descriptions and stories naturally, rather than making every post a lecture. Let the products and the overall brand feel embody these values.
• •Stay Visually Consistent with Verbal Tone: Ensure the youthful, trendy, and approachable tone of the copy is matched by the photography, model choices, and graphic design on the website and social media.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, approachable, and helpful tone. Personalize responses where possible.
• •Create a Simple Tone of Voice Guide: Briefly document key characteristics of the Kerizme voice (e.g., "Positive, slightly playful, uses emojis, highlights uniqueness, emphasizes ethical aspects clearly but concisely"). This helps anyone creating content to stay on the same page.

Social Perception

Emerging Online Boutique, Focus on Aesthetics, Positive (within its community), Trust in Ethical Claims (Potential), Niche Appeal

Copy Examples

• •✨ NEW DROP ALERT! ✨ Say hello to the 'Sunset Dreamer Mini Dress' – your go-to for golden hour adventures. Ethically sourced, uniquely you. 😉 Tap to shop before she's gone! #Kerizme #NewCollection #EthicallyMadeFashion #UniqueStyle #SunsetVibes
• •The 'Urban Explorer Utility Vest': Not your average vest. This ethically sourced piece adds an instant edge to any outfit. Lightweight, versatile, and ready for anything. Featuring adjustable straps and pockets for all your essentials. Feel good, look amazing. (Model is 5'7" and wears a size Small).
• •🤫 Psst... Your Kerizme faves are on SALE! (Ethically sourced, of course 😉)
• •Tired of the same old styles? 🤷‍♀️ Discover Kerizme – where unique design meets ethical sourcing. We bring you standout pieces you'll love to wear and feel good about. Explore our latest collection! [Link to Website] #ShopKerizme #EthicalFashion #UniqueClothing #StyleStatement
• •Which ethically sourced Kerizme piece is next on your wishlist? 🤔 [Poll: This Cozy Knit Sweater OR That Chic Midi Skirt]. Swipe up to explore both! ✨