Brand Tone

Confident & Bold, Artistic & Creative, Passionate & Sincere, Slightly Eccentric & Experimental, Modern & Timeless

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Confidence & Empowerment
• •Sensuality (Gentle & Inspiring)
• •Love & Passion
• •Responsible Production & Sustainability
• •Honesty & Trust

Best Practices

• •Highlight Artistic Integrity & Craftsmanship: Tell the story behind the designs, the quality of materials, and the handcrafted nature of the pieces.
• •Infuse it with the genuine passion and "love" that the brand emphasizes as a core value.
• •Speak to the "Sensual, Inspiring" Woman: Consistently weave in the brand's definition of sensuality – "gentle, innocent, inspiring, not provocative."
• •Champion Individuality and Responsible Choices: Encourage self-expression and making a statement.
• •When discussing sustainability or limited production, frame it as a conscious choice for discerning women who value uniqueness and quality over fleeting trends, aligning with their desire to "be the one they remember."

Social Perception

High-Fashion & Designer Quality, Bold & Statement-Making, Unique & Artistic, For the Confident & Experimental Woman, Emerging & Resilient, Conscious

Copy Examples

• •"Be the One They Remember: Creating Your Fashion Identity."
• •"Daily chic for a confident woman who will definitely stay in the spotlight."
• •Explore the 'inner world' of each garment, where unique designs meet high-quality, authentic fabrics.
• •Embrace sensuality that is gentle, innocent, and inspiring—never provocative.
• •We don't chase trends; we stay true to ourselves and the depths of vintage, crafting timeless pieces for the modern woman.