Brand Tone

The brand voice is sophisticated, confident, and artistic, speaking to a modern, self-assured, and expressive woman. It is evocative, empowering, aspirational, thoughtful, and intentional.

Brand Values

• •Quality and Timelessness
• •Individuality and Self-Expression
• •Responsible and Conscious Production
• •Sensuality and Femininity

Best Practices

• •Lead with Emotion and Intellect: Frame descriptions around feelings, character, and self-expression rather than just physical attributes. Use evocative words like "embodies," "reveals," "inspires," and "defines."
• •Emphasize the 'Why' Behind the 'What': Always connect a product feature to a core brand value. For example, "Handcrafted to reduce our footprint" (Sustainability) or "A limited edition, because you're one of a kind" (Individuality).
• •Maintain a Confident and Empowering Voice: Address the customer as an equal —a strong, intelligent woman. The copy should empower her, reflecting her own confidence back at her.
• •Weave in the Story of Craftsmanship: Regularly mention the origin of fabrics, the handcrafted nature of the garments, and the timeless design philosophy. This reinforces the perception of luxury and value.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, or the "About Us" page, the tone and core messages of quality, individuality, and conscious creation must be uniform to build a strong, recognizable brand identity.

Social Perception

Kristina Laptso is perceived as a rising star in the Ukrainian fashion scene, recognized for its bold and daring aesthetic. It is a contemporary designer label, associated with influencers, achieving a "must-have" status and seen as exclusive and collectible due to limited quantities. The brand is consistently viewed as a high-quality, designer label with a strong ethical compass.

Copy Examples

• •Our new collection is a dialogue between form and feeling. Structured silhouettes meet fluid fabrics, creating pieces that are more than just clothing —they are an extension of you. Discover the story in every stitch. #KristinaLaptso #FeminineStrength #TimelessDesign
• •We believe in fashion that endures. Our commitment to responsible, small-batch production means each piece is crafted with intention and designed to be cherished for years. Wear your values.
• •The Kristina Laptso suit: a harmonious blend of power and grace. Meticulously tailored from premium wool, it’s designed not just for your work wardrobe, but for the moments you define your own rhythm.
• •Inspired by the unapologetic glamour of the 70s, this silk jacquard dress is a celebration of individuality. Be bold. Be memorable. Be you.
• •You've always understood that style is personal. That's why we don't chase trends. Our latest arrivals stay true to the unique, vintage-inspired depth you love. Explore the new pieces that feel like they were made just for you.