Brand Tone

Elegant, mindful, and artistic, conveying quiet luxury and a personal connection to artistry.

Brand Values

• •Artisanal Craftsmanship
• •Timelessness
• •Ethical Sourcing
• •Inspiration from History & Travel
• •Mindful Creation

Best Practices

• •Emphasize the Origin Story: Consistently weave the narrative of travel, art history, and ancient artifacts into product descriptions, social media posts, and marketing materials. This is a key differentiator.
• •Use Elegant & Evocative Language: Employ words that reflect the brand's values, such as "handcrafted," "timeless," "ethically sourced," "artisanal," "luminous," and "inspired." Avoid overly casual or trendy slang.
• •Maintain Visual Cohesion: Ensure all photography and videography align with the clean, sophisticated, and slightly rustic luxury aesthetic seen on the current website and Instagram.
• •Highlight Ethical Commitments: Regularly mention the use of ethically sourced gemstones and precious metals. This appeals to the conscious consumer and adds a layer of value beyond aesthetics.
• •Clarify the Brand Focus: In "About Us" sections and professional bios, clearly state "Krista Sheldon Jewelry" to help differentiate the brand from other individuals with the same name and anchor the identity in the artisanal jewelry space.

Social Perception

Projects an image of a high-quality, luxury boutique brand, though its recognition is challenged by name ambiguity with another prominent individual.

Copy Examples

• •Timeless Adornments, Mindfully Forged. Explore collections inspired by history and handcrafted for your story.
• •A whisper of the past, designed for the present. Our hand-cast medallions are more than just jewelry; they are artifacts of a journey, meticulously crafted with ethically sourced gemstones to carry with you always. #KristaSheldonJewelry #HeirloomQuality #MindfulLuxury
• •The Aurelia Earrings feature luminous freshwater pearls suspended from delicate, hand-hammered 14k gold. Inspired by ancient Roman treasures, each pair is crafted with mindful intention in our studio, offering a timeless touch of elegance for every day.
• •New Arrivals: Pieces of History, Reimagined.
• •Our story isn't just about crafting jewelry; it's about honoring the stories of the past. From ancient coins to European art, Krista Sheldon's designs are a tangible connection to the beauty of history, ethically sourced and handcrafted with love and light.