Brand Tone

approachable, mystical, and community-oriented

Brand Values

• •authenticity
• •rarity
• •ethical sourcing
• •sustainability
• •spirituality
• •personal well-being

Best Practices

• •Embrace the Mystique: Use evocative and enchanting language to describe the products. Words like "unearth," "discover," "ancient," and "celestial" can enhance the mystical tone.
• •Stay Approachable and Inclusive: While the subject matter may be mystical, the tone should remain friendly and welcoming. Avoid jargon where possible, or explain it in a simple, understandable way.
• •Foster a Sense of Community: Use social media to create a dialogue with customers. Ask questions, run polls, and feature customer photos to build a strong sense of belonging.
• •Be Authentic and Transparent: Share information about the sourcing of the crystals and the values of the brand. This builds trust and reinforces the brand's commitment to ethical practices.
• •Maintain Consistency Across All Channels: Whether it's a product description on the website, a TikTok video, or an in-person event, the brand's voice should be consistent. This creates a cohesive and recognizable brand identity.

Social Perception

The public perception of Kristallilinna.com seems to be that of a specialized and trusted source for crystals and spiritual items. The active participation in TikTok live sales and the positive interactions in the comments suggest a dedicated customer base. By engaging in local festivals, the brand is also building a reputation as a community-focused business. The connection to themes of witchcraft and magic may appeal to a niche audience, but it also positions the brand as a unique player in the market.

Copy Examples

• •Unearth the extraordinary. Introducing the [Crystal Name], a rare gem whispered to hold the secrets of the cosmos. Each piece is a unique masterpiece of nature, waiting to find its keeper. Discover yours before it vanishes.
• •The crystal countdown is ON! Join our TikTok live tonight at 7 PM for a dazzling showcase of new arrivals and rare finds. Get ready to claim your treasures and connect with your crystal community!
• •In the quiet moments, let the gentle energy of Rose Quartz remind you to love yourself first. Our hand-picked collection of heart-shaped stones is here to support your journey to inner peace. #SelfCareSunday #CrystalHealing
• •A little magic for your inbox. For a limited time, enjoy 15% off our entire collection of enchanted crystals and mystical tools. Your spiritual journey awaits.
• •Meet us at the LystiKylä festival! We're bringing a touch of magic with a special selection of crystals and a surprise or two. Come say hello and find a treasure to take home.