Brand Tone

Aspirational yet Accessible, Trendy and Fashion-Forward, Personal and Engaging, Confident and Elegant, Empowering

Brand Values

• •Quality and Craftsmanship
• •Customer Connection
• •Staying True to Brand
• •Fashion Accessibility
• •Persistence and Hard Work

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (e.g., aspirational yet accessible, confident, engaging), key messaging points, "do's and don'ts" for language, and target audience personas. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their aspirations, language, and what resonates with them. Tailor the tone to connect authentically (e.g., using "girl" or "sis" if appropriate for a younger, more casual segment, or more sophisticated language for a different target). Kristalize's conversational style aims to do this.
• •Use Consistent Language and Terminology: Employ a consistent set of words and phrases that reflect the brand's personality. For Kristalize, this includes terms like "effortless looks," "affordable and quality," "elegance," "sophistication," and "trendy." Avoid jargon unless it's well-understood by your audience.
• •Tell Your Brand Story: Weave elements of the brand's story, values, and mission into your copy where appropriate. Highlighting that Kristalize is "woman-owned," started at a kitchen table, and featured in Vogue adds depth and personality.
• •Review and Refine Regularly: Periodically review all copy across different platforms (website, social media, emails) to ensure it aligns with the defined brand voice. Get feedback and make adjustments as the brand evolves or as you learn more about what resonates with your audience. Consistency is key to building a strong brand identity.

Social Perception

Stylish and Desirable, Good Value, Trusted, Engaging and Community-Oriented, Innovative

Copy Examples

• •✨ Step into your spotlight. Our new 'Stardust Collection' has just landed, bringing you a touch of celestial sparkle for your everyday glam. Seen in Vogue, designed for YOU. Discover the magic. #KristalizeJewelry #NewCollection #EverydayLuxury #SparkleAndShine
• •Your Story, Your Style. ✨ Create a piece as unique as you are with our new Charm Bar. Hand-picked charms, endless possibilities. What will your Kristalize story say? #KristalizeCharmBar #PersonalizedJewelry #TellYourStory
• •Be the First to Shine ✨ Early Access to Our Summer Edit + A Treat Inside! Hey Jewel Squad! Get ready to dazzle. As one of our VIPs, you get exclusive early access to the Summer Edit – think sun-kissed golds and ocean-hued gems. Plus, enjoy [discount/gift] on us. Because feeling fabulous is always in season. 😉
• •Elevate your look from simple to statement with our 'Aurora' hoops. Handcrafted with a whisper of [material/stone, e.g., freshwater pearls] and a flash of gold, these aren't just earrings; they're your daily dose of confidence. Perfect for that brunch date or making an entrance at your next event. Get ready for the compliments! #KristalizeStyle #HoopEarrings #MustHaveJewelry
• •Obsessed is an understatement! 😍 Which of these new arrivals is your fave? Let me know in the comments 👇 P.S. You can snag these beauties with code TIKTOK15 for 15% off! Go on, treat yourself! #KristalizeJewelry #TryOnHaul #JewelryLover #TikTokMadeMeBuyIt #AffordableGlam