Brand Tone

Helpful & Informative, Encouraging & Empowering, Modern & Stylish, Friendly & Approachable, Quality-Conscious

Brand Values

• •Simplicity/Convenience: A core selling point is the ease of applying magnetic lashes compared to traditional methods.
• •Innovation: Offering a modern solution (magnetic lashes) to a common beauty desire.
• •Quality: Providing durable, reusable lashes that look natural.
• •Customer Satisfaction: Engaging with customers, featuring their content, and aiming to solve their beauty challenges.
• •Natural Beauty Enhancement: While offering a beauty product, the emphasis is often on a "natural look" or enhancing existing beauty.
• •Norwegian Identity: Proudly identifies as a Norwegian brand.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., helpful, encouraging, modern), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Krisko, it's likely Norwegian women interested in beauty and convenience. Tailor the language and references to resonate with them, while keeping a friendly and approachable tone.
• •Focus on Benefits, Not Just Features: Instead of just saying "strong magnets," explain the benefit: "Our lashes stay put all day, giving you confidence without constant touch-ups." This aligns with the helpful and empowering tone.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a website FAQ, or a Facebook ad, the underlying tone and core values (simplicity, quality, empowerment) should shine through. Avoid drastic shifts in language or style.
• •Listen and Engage: Pay attention to how customers talk about the brand and their products. Incorporate their language (where appropriate) and address their concerns in a way that reinforces the helpful and customer-centric values. This makes the brand feel more authentic and approachable.

Social Perception

Positive among users: Customers who interact with the brand on its platforms express satisfaction with the products and their effectiveness. They appreciate the ease of use and the results. Seen as a reliable source for magnetic lashes in Norway: The local focus and Norwegian language content cater well to the primary market. Limited broader public awareness (based on search): While strong within its direct customer base and social followers, there's no indication of widespread mainstream media coverage or extensive discussion on general beauty forums found in the search. The perception is largely shaped by the brand's own communications.

Copy Examples

• •Instagram Post (Image: Close-up of eyes with natural-looking Krisko lashes): Effortless glam in seconds! ✨ Our magnetic lashes give you that perfect flutter without the fuss. Easy to apply, comfy to wear, and oh-so-natural. Ready to simplify your beauty routine? Shop your new favorite lashes now! #KriskoNorge #MagneticLashes #EffortlessBeauty #NorwegianBeauty
• •Facebook Ad (Video: Quick tutorial showing application): Tired of messy lash glue and tricky applications? Krisko Norge is here to change your lash game! Our magnetic eyeliner and lashes make stunning eyes achievable for everyone. Watch how easy it is! 😍🇳🇴 Get yours today and experience the Krisko difference. [Link to shop] #KriskoMagic #MagneticBeauty #EasyApplication #BeautyHacks
• •Website Homepage Banner: Krisko Norge: Discover the Beauty of Simplicity. High-quality magnetic lashes designed in Norway for your everyday elegance. Easy, beautiful, you. Explore our collection.
• •Email Newsletter Subject Line: Your Secret to Quicker, Gorgeous Lashes is Here! ✨ Email Body Snippet: Hey lovely! At Krisko Norge, we believe beauty shouldn't be complicated. That's why we created our innovative magnetic lashes – to give you stunning results, effortlessly. Click here to see our newest styles and enjoy 10% off your first order!
• •Product Description Snippet (for a specific lash style): Meet 'Oslo Natural' – your go-to for a subtle yet captivating gaze. These light, wispy magnetic lashes blend seamlessly with your own, offering just the right amount of everyday enhancement. Crafted for comfort and multiple wears. Applying in a minute, feeling fabulous all day! #KriskoNorge #NaturalLookLashes #MagneticEyeliner