Brand Tone

passionate, personal, and enthusiastic

Brand Values

• •Authenticity and Passion
• •Exclusivity and Uniqueness
• •Craftsmanship and Quality
• •Direct Artist-to-Fan Connection

Best Practices

• •Always Write from the Artist's Perspective: Use "I" and "my" instead of "we" or "the company." This maintains the personal, direct-from-the-creator feel of the brand.
• •Emphasize Exclusivity: Consistently use terms like "one of a kind," "1/1," and "never recreated" to reinforce the unique value of the physical artworks.
• •Speak the Language of the Fans: Use character names, special ability names, and anime-specific terminology naturally in your copy. This shows authenticity and builds a stronger connection with the target audience.
• •Maintain an Enthusiastic and Approachable Tone: Use exclamation points and informal language (e.g., "Hey," "fam," "so stoked") where appropriate. The tone should feel like a passionate fan sharing their work, not a formal business selling a product.
• •Focus on Passion and Process: Share behind-the-scenes content and talk about the emotional connection to the artwork. Phrases like "I loved painting this scene" or "This character means so much to me" will resonate deeply with a customer base that shares that same passion.

Social Perception

The brand is perceived as a reliable and talented source for high-quality, unique anime art created by a passionate and communicative artist. Customers view the artwork as "amazing," "stunning," and the artist's professionalism and communication are highly praised, leading to high trust and satisfaction.

Copy Examples

• •It's here! Had to bring the Thunder Breathing First Form to life on this new deck. So much energy in this one, I could almost hear it crackling while painting. This is a 1/1 original, so once it's gone, it's gone forever. Up on the store now. Who should I paint next?
• •Immortalize your favorite character. This piece is made to order, just for you. Every brushstroke is filled with passion for the series, creating a vibrant, one-of-a-kind canvas that you won't find anywhere else. Let's work together to create the ultimate tribute for your space.
• •The process behind the King of Curses. Hundreds of layers, countless hours, and a whole lot of love for the anime. Wait for the final reveal at the end! #animeart #jujutsukaisen #sukuna #customskateboard #artistsoftiktok
• •THE TITAN DROP IS LIVE. To celebrate the finale, I've created a special collection of one-of-a-kind pieces. For the fans, from a fan. Shop the collection before it's gone.
• •Hey, Kriptyx fam! Just wanted to give you a heads-up that three new canvases just hit the store. Thanks for being a part of this journey and for loving these characters as much as I do. Your support means the world. Come see what's new!