Brand Tone

Promotional, Value-Oriented, Functional/Direct, Aspiring to be Trustworthy

Brand Values

• •Affordability
• •Variety/Convenience
• •Accessibility
• •Practicality

Best Practices

• •Focus on Value & Savings: Consistently highlight price advantages, discounts, and how the customer is getting a good deal. Use words like affordable, budget-friendly, save, deal, discount, value.
• •Keep it Direct and Benefit-Oriented: Get straight to the point. Clearly state what the product is and what it does for the customer. Focus on practical benefits rather than abstract concepts.
• •Use Action-Oriented Language: Employ strong calls to action (CTAs) that encourage immediate purchase. Examples: Shop Now, Get Yours Today, Discover Deals, Add to Cart, Don't Miss Out.
• •Maintain a Positive and Slightly Enthusiastic Style (but avoid hype): While the tone is functional, a touch of enthusiasm about the products or savings (e.g., using emojis sparingly where appropriate, exclamation marks for deals) can make the copy more engaging without sounding inauthentic or overly hyped.
• •Develop a Simple Style Guide: Even a basic guide outlining key vocabulary, preferred sentence structure (e.g., short and punchy), and words to avoid can help ensure anyone writing copy stays consistent with the established promotional and value-driven tone. For example, avoiding overly technical jargon or very formal language.

Social Perception

Transactional, Cautiously Optimistic to Skeptical, Generic/Interchangeable, Highly Dependent on Individual Experience

Copy Examples

• •🔥 HUGE SAVINGS! 🔥 Get up to 50% OFF on trending gadgets and everyday essentials. Shop BudgetOutlet.be now and snag the best deals before they're gone!
• •Stay Connected for Less! Our Smartwatch [Model Name] tracks your fitness, delivers notifications, and more – all at a price that won’t break the bank. Why pay premium when you can get smart features for a fraction of the cost? Order yours today!
• •🎉 Your Next Favorite Gadget is On Sale! Deals Inside...
• •Tired of overpaying? 💸 Discover amazing finds at BudgetOutlet.be! From clever kitchen tools to the latest tech accessories, find what you need at prices you'll love. FREE shipping on selected items!
• •Upgrade Your Home, Not Your Spending! Explore our collection of innovative and practical home goods designed to make your life easier and more enjoyable – all while keeping your budget happy. Shop smart, live better.