Brand Tone

Professional, Confident, and Deliberate.

Brand Values

• •Strength & Boldness
• •Strategy
• •Clarity & Purpose
• •Partnership

Best Practices

• •Lead with "Why," Not Just "What": Always connect the service (e.g., "logo design") to its strategic benefit ("a symbol that builds immediate trust"). Frame every piece of copy around the value and strength it provides the client.
• •Use a "Strong" Lexicon: Consistently use words from a defined brand vocabulary: strong, bold, powerful, deliberate, clear, focused, amplified, strategic, impactful. Avoid weak or passive language.
• •Be Confident and Declarative: Write in direct, declarative sentences. Avoid hesitant phrases like "we believe we can" or "we try to." Instead, use confident statements like "We build..." and "Your brand will..."
• •Embrace Minimalism: Just as in the brand's visual design, copy should be concise and purposeful. Cut unnecessary words. Every sentence should have a job. This reinforces the value of clarity.
• •Maintain a Professional, Not Corporate, Tone: The tone is expert and professional, but it should remain accessible and partnership-oriented. Avoid cold, impersonal corporate jargon. Use "we" and "you" to create a sense of direct collaboration.

Social Perception

Kräftig Studio is perceived by its followers and potential clients as a high-end, specialized design partner. It appears trustworthy, competent, and an authority on minimalist and powerful branding. The lack of negative public feedback contributes to a clean and expert reputation. The brand is likely viewed as an ideal partner for startups or established businesses looking for a serious, modern, and impactful brand refresh.

Copy Examples

• •For an Instagram Ad: Headline: From Overlooked to Unforgettable. Body: A strong brand does more than just look good asuit commands attention. We build bold visual identities that connect and convert. Is your brand built to last? Let's talk. #BrandIdentity #KräftigStudio #BoldDesign
• •For a Website Banner: Headline: Your Brand, Amplified. Body: We design powerful brand strategies and visual systems that give you the strength to stand out.
• •For a LinkedIn Post targeting startups: Headline: A weak brand is a luxury you can't afford. Body: In a crowded market, your brand is your single greatest asset. We partner with ambitious founders to build strategic, powerful identities from the ground up. Invest in a brand that works as hard as you do. See our portfolio at kraftig.studio. #Branding #Startups #DesignStrategy
• •For an Instagram Reel/Short Video: On-screen text: It's not a logo. It's a language. Caption: Cohesion is power. We create complete visual systems so your brand speaks with a clear, confident voice on every platform. #BrandDesign #VisualIdentity #Kräftig
• •For an Email Marketing Campaign: Subject: Is your brand telling the right story? Body: Hi [Client Name], A powerful brand speaks for you when you're not in the room. It communicates your value, builds trust, and makes you the only choice. At Kräftig, we translate your vision into a strategic identity that drives results. If you're ready to build a stronger brand, view our work and book a consultation.