Brand Tone

Authentic, Passionate, Community-focused, Modern, and Encouraging

Brand Values

• •Valorization of Local Production
• •Authenticity and Quality
• •Innovation
• •Community and Proximity
• •Modernity

Best Practices

• •Always Lead with "Local": Ensure the "Made in Martinique" or "local artisan" angle is front and center in all communications. It is the brand's strongest unique selling proposition.
• •Use Passionate and Proud Language: Employ words like "passion," "genius," "treasure," "pride," and "pépite" (gem) to convey the brand's emotional connection to its products and producers.
• •Tell the Story Behind the Product: Don't just sell an item; sell the artisan, the process, and the origin. Short profiles or "meet the maker" features can reinforce authenticity and community values.
• •Maintain a Modern & Clean Aesthetic: The visual branding (photos, website design) should remain modern, bright, and high-quality to match the in-store experience described as "modern and dynamic."
• •Engage as a Community Hub: In social media comments and posts, foster a conversational and friendly tone. Ask questions, encourage customers to share their finds, and position the brand as a knowledgeable and approachable friend who is passionate about local culture.

Social Perception

Positively perceived as a champion of local commerce, a modern and dynamic alternative to supermarkets, and a key player in the 'locavore' movement, contributing positively to the local economy and consumer health.

Copy Examples

• •Welcome to the Kréyol Market family, [Artisan's Name]! We fell in love with their [Product Type] and the passion that goes into every single one. Discover the true taste of Martinican genius and support our incredible local creators. Come find your new favorite 'pépite' in-store today!
• •The Best of Our Island, Delivered to Your Doorstep. From farm-fresh produce to handcrafted treasures, explore the finest local products Martinique has to offer. Taste the passion. Feel the pride. This is Kréyol Market.
• •This isn't just jam. It's sunshine in a jar, crafted by hand in the heart of Martinique. Made with [Fruit] picked at its peak, it’s a taste of pure local delight. Ready to elevate your breakfast? #KreyolMarket #MadeInMartinique #Artisan
• •Why did we start Kréyol Market? Because we believe in the incredible talent of our local producers. We wanted to create a modern space to celebrate our island's ancestral know-how. Every time you shop with us, you're not just buying a product; you're supporting a dream and strengthening our community. Thank you for being part of the journey. #LocalFirst #Martinique #Community
• •Tired of the same old supermarket run? Discover the Kréyol Market difference at our Cluny concept store. A curated selection of 100% artisanal goods that tell a story. Find unique flavors, innovative crafts, and the passionate spirit of Martinique under one roof.