Brand Tone

Elegant & Luxurious, Artistic & Creative, Sophisticated, Passionate & Story-Driven, Approachable (within luxury)

Brand Values

• •Quality & Craftsmanship
• •Excellence
• •Artistry & Innovation
• •Heritage & Modernity
• •Customer Experience
• •Inspiration & Storytelling

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently use words that evoke luxury, skill, and the high standard of ingredients and techniques (e.g., "artisanal," "handcrafted," "finest," "exquisite," "meticulous").
• •Maintain Visual Elegance: Ensure all visual content (photography, website design, packaging) aligns with the luxurious and artistic brand image. Imagery should be clean, sophisticated, and highlight the beauty of the products.
• •Tell the Story: Weave in the narrative of Chef Gabriel Kreuther's expertise, the Alsatian heritage, the New York inspiration, and the passion of the chocolatiers. This adds depth and emotional connection.
• •Use Evocative Language: Describe flavors and textures in a way that stimulates the senses and conveys the unique experience of tasting Kreuther chocolates (e.g., "symphony of taste," "velvety ganache," "delicate snap," "surprising burst of flavor").
• •Consistency Across Platforms: Ensure the tone of voice is consistent across the website, social media, email communications, and any in-store interactions. Train staff to communicate in a way that reflects the brand's sophisticated yet welcoming nature.

Social Perception

High-End & Gourmet, Artisanal & Special, Exceptional Taste & Quality, Associated with Culinary Excellence, Visually Stunning, Trustworthy & Reputable

Copy Examples

• •Headline: Experience the Art of Chocolate. Discover Kreuther. Body: Each Kreuther handcrafted chocolate is a testament to Michelin-starred artistry and a passion for exquisite flavors. From our New York atelier to your discerning palate, indulge in a symphony of taste and texture.
• •Headline: Beyond Chocolate. It's a Kreuther Moment. Body: Inspired by the vibrant soul of New York and perfected with classic French technique, our chocolates are more than a treat—they are an experience. Unbox a story with every exquisitely crafted piece.
• •Headline: The Gift of Unforgettable Flavor. Body: Elevate any occasion with Kreuther Handcrafted Chocolate. Our curated selections, presented in stunning packaging, are a reflection of refined taste and the pursuit of perfection.
• •Headline: Where Craftsmanship Meets Confection. Body: Journey through a world of intricate flavors and jewel-like creations. At Kreuther, we blend the finest ingredients with generations of pastry expertise to bring you chocolates that are truly exceptional.
• •Headline: Savor the Extraordinary. Body: Indulge in the unique artistry of Kreuther Handcrafted Chocolate. Each piece is a carefully composed masterpiece, designed to delight the senses and evoke pure culinary joy.