Brand Tone

Professional and Sophisticated, Design-Oriented and Elegant, Functional and Pragmatic, Conscious and Responsible, Approachable and Clear

Brand Values

• •Quality Craftsmanship
• •Functional Design
• •Sustainability
• •Local Manufacturing
• •Modern Aesthetics
• •Innovation
• •Customer Focus & Customisation
• •Clarity and Simplicity

Best Practices

• •Prioritise Clarity and Functional Benefits: Ensure all copy is easy to understand, clearly articulating how the products solve organisational challenges and enhance spaces, reflecting the brand's core value of functional design.
• •Emphasise Quality, Materials, and Craftsmanship: Consistently use descriptive language that highlights the premium nature of the materials (e.g., "FSC-certified birch plywood," "sustainably sourced timber"), the precision of the manufacturing (e.g., "meticulously crafted," "precision-cut"), and the products' durability.
• •Maintain a Sophisticated and Understated Voice: The tone should be confident, knowledgeable, and refined, appealing to a design-conscious audience. Avoid overly casual language, jargon, or excessive hype, letting the product quality and design speak for themselves.
• •Integrate Values of Sustainability and Local Production: Subtly and authentically weave in the brand's commitment to eco-friendly practices and UK-based manufacturing. This reinforces key brand values and appeals to conscious consumers.
• •Connect to the Founder's Vision: Where appropriate, echo Nikki Kreis's motivation to "enhance people's lives because they work beautifully," linking the practical features of the products to the emotional and aesthetic benefits of a well-designed and organised environment.

Social Perception

Highly Regarded by Design Press, Associated with Quality and Good Design, Recognized as a Designer-Led Brand, Niche Market Player, Limited Public Review Footprint

Copy Examples

• •Headline: Elevate Your Space. Organise with Enduring Style. Body: Discover Kreisdesign's premium pegboards, meticulously crafted in the UK from sustainably sourced birch plywood. Functional elegance for modern living.
• •Headline: Beautifully Organised. Sustainably Made. Body: Reimagine your home or workspace with our versatile pegboard systems. Designed by Nikki Kreis to blend timeless aesthetics with everyday practicality. Made locally, loved for its quality.
• •Headline: Custom Storage, Tailored to Your Life. Body: From compact kitchens to creative studios, Kreisdesign offers bespoke pegboard solutions. Experience the beauty of high-quality, functional design that adapts to your unique needs.
• •Headline: The Art of Organisation. Body: Our contemporary pegboards and shelving are more than just storage; they are a statement of refined taste and conscious living. Explore designs that work beautifully and are built to last.
• •Headline: Smart Storage, Thoughtfully Designed. Body: Kreisdesign pegboards: where innovative functionality meets sustainable British craftsmanship. Transform any room with elegant, space-saving solutions.