Brand Tone

Edgy & Rebellious, Artistic & Illustrative, Darkly Humorous / Sarcastic, Direct & Unapologetic, Community-Oriented (Subculture)

Brand Values

• •Artistic Expression & Originality
• •Non-Conformity & Individuality
• •DIY Ethos
• •Quality Craftsmanship
• •Dark Humor/Embracing Absurdity

Best Practices

• •Develop a "Kreep Squad Lexicon": Identify and consistently use specific slang, phrases, or a particular style of humor that aligns with the brand's edgy, darkly humorous, and artistic voice. Avoid overly corporate or bland language.
• •Visual-Verbal Harmony: Ensure that the tone of the copy always complements the dark, illustrative, and rebellious visual aesthetic of the products and brand imagery. The words should feel like they belong to the same world as the art.
• •Embrace the "Squad" Mentality: Use inclusive language ("we," "us," "the squad") to foster a sense of community and belonging among followers and customers. Position the brand as a collective of like-minded individuals.
• •Authenticity Over Everything: Stay true to the brand's core identity rooted in K-NOR's artistic vision and the "youthful defiance" and "DIY attitude." Avoid trends that don't genuinely align with the Kreep Squad ethos, as the target audience will likely value authenticity.
• •Maintain an Element of Dark Humor/Sarcasm (Appropriately): Continue to weave in the brand's characteristic dark humor and perspective on modern absurdity. This is a key differentiator. However, ensure it remains witty and doesn't become alienating or offensive beyond the intended edgy appeal.

Social Perception

Niche Appeal, Art-Focused, Statement Apparel, Association with "Kreepy" and Alternative Culture, Potential for Confusion

Copy Examples

• •Product (New Hoodie): "They say 'dress for the job you want.' We say 'dress for the delightful chaos you are.' Our new [Hoodie Name] – because conformity is a horror show we’re not auditioning for. Kreep it real."
• •Social Media (General Brand Post): "Fuelled by late nights, black coffee, and the beautiful absurdity of it all. This ain't just ink on fabric, it's a mood. Welcome to the Squad. #KreepSquad #StreetArt #DarkArt #ArtistBrand"
• •Website 'About Us' Snippet: "Kreep Squad: For those who find comfort in the shadows and a chuckle in the void. We craft defiance you can wear, inspired by the streets, comics, and a healthy dose of 'whatever, man.' This is K-NOR's world, you're just kleepin' in it."
• •Email Marketing (New Collection): "New arrivals just crawled in. Fresh designs born from the beautifully twisted mind of K-NOR. If you're tired of the same old noise, we've got your new uniform. Shop the drop before it vanishes into the ether. #KreepCulture"
• •Promotional Ad (Stickers/Patches): "Tag your world. Our latest stickers and patches are here to make a statement, even if that statement is just 'Ugh.' Perfect for laptops, jackets, or your existential dread. Get yours and join the Kreepshow. #DIYordie #KreepSquadAccessories"