Brand Tone

Enthusiastic and Engaging, Helpful and Informative, Quality-Focused and Trustworthy, Community-Oriented, Direct and Sales-Driven (on social media)

Brand Values

• •Creativity and Self-Expression
• •Quality
• •Customer Satisfaction
• •Relaxation and Mindfulness
• •Accessibility
• •Swiss Identity/Local Presence

Best Practices

• •Embrace "Kreativsein": Always weave in the core concept of "being creative." Use words that inspire, encourage artistic expression, and highlight the joy of making.
• •Spotlight Quality and Swiss Reliability: Consistently mention the high quality of materials and the brand's Swiss origins to build trust and justify premium positioning.
• •Maintain an Enthusiastic & Supportive Voice: Whether it's an Instagram caption or a product description, the tone should be encouraging, positive, and helpful, making customers feel capable and excited.
• •Use Platform-Appropriate Language (but keep core tone): While TikTok posts can be more informal and deal-focused with emojis and slang (often in German for the local audience), ensure the underlying values of quality and creativity still come through. Website copy should be slightly more polished but still retain warmth.
• •Focus on the Benefits, Not Just Features: Go beyond listing "HD canvas" or "resin diamonds." Explain what these features mean for the customer: a more enjoyable process, a more beautiful finished product, a relaxing experience, the pride of creation.

Social Perception

Positive (amongst known customers), Growing Niche Community, Trust (with a note of caution), Seen as a specialized retailer

Copy Examples

• •Headline: Unleash Your Inner Artist: Dive into the Sparkling World of Diamond Painting! Body: Looking for a way to relax, de-stress, and create something beautiful? Our diamond painting kits come with everything you need – premium canvas, dazzling diamonds, and easy-to-follow instructions. Your masterpiece awaits! #KreativseinShop #DiamondPaintingSwitzerland #CreativeHobby
• •Headline: Quality You Can See & Feel! ✨ Body: At Kreativsein.shop, we believe your creativity deserves the best. That’s why we use only high-quality materials, from our soft, HD-printed canvases to our vibrant, perfectly cut diamonds. Experience the joy of crafting with a kit that truly shines.
• •Headline: Your Swiss Hub for Creative Bliss! 🇨🇭 Body: Proudly Swiss, Kreativsein.shop is your go-to for the best diamond painting and paint-by-numbers kits. Enjoy fast, free shipping and dedicated local support. Get ready to spark your creativity!
• •Headline: TikTok Deal Alert! 🤫 Don't Miss Out on Today's Sparkle! Body: Head over to our TikTok (@kreativsein.shop) NOW for an exclusive deal on our new [Product Name] kit! Limited stock – grab yours before it’s gone! #DiamondPaintingDeals #KreativseinSale #TikTokFinds
• •Headline: From Blank Canvas to Breathtaking Art. It's Easier Than You Think! Body: New to diamond painting? No worries! Our kits are designed for all skill levels. Relax, unwind, and watch your stunning artwork come to life, one diamond at a time. Discover the joy of "Kreativsein" (being creative)!