Brand Tone

Passionate & Enthusiastic, Handcrafted & Artisanal, Approachable & Friendly, Quality-Focused, Value-Oriented/Affordable Luxury

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Passion for Fragrance
• •Natural Ingredients (for some products)
• •Creativity
• •Accessibility/Value

Best Practices

• •Emphasize the "Handcrafted with Love" Angle: Continuously highlight the personal touch, craftsmanship, and passion behind the products. Use words like "hand-poured," "artisanal," "crafted with care."
• •Focus on Sensory Experience & Emotion: Describe scents in a way that evokes feelings and paints a picture. Use vivid adjectives and relatable scenarios (e.g., "like a warm hug," "your secret weapon for confidence"). Fragrance is deeply connected to emotion and memory.
• •Maintain an Approachable and Enthusiastic Voice: Use warm, friendly language. Don't be afraid to use emojis where appropriate (especially on social media) and express genuine excitement for the products and customer experiences.
• •Clearly Communicate Quality and Value: While being affordable, don't shy away from mentioning quality ingredients (like "premium soy wax," "phthalate-free oils") and the longevity or intensity of the scents to reinforce value for money.
• •Engage with and Reflect Customer Language: Pay attention to how customers describe the scents and the brand in reviews and social media. Incorporate their positive language and enthusiasm into your own copy to build relatability and community.

Social Perception

Generally perceived positively, products are seen as affordable yet high quality, The brand appears to interact with and be appreciated by fragrance content creators.

Copy Examples

• •Kreative Scentss: Handcrafted passion, bottled just for you. Discover your signature scent today!
• •Indulge in the warm glow of our 'Cozy Evening' candle. Lovingly hand-poured with natural soy wax and infused with a comforting blend of vanilla bean and soft cashmere. It’s more than a candle, it’s an experience. #HandmadeWithLove #NaturalSoyWax
• •🔥 Get ready to turn heads! Our NEW 'Midnight Bloom' perfume oil is here – a captivating, long-lasting fragrance inspired by [Popular Designer Scent, if applicable, or evocative description]. Smell amazing, feel incredible. ✨ Tap to shop your new obsession! #KreativeScent #PerfumeOil #AffordableLuxury
• •At Kreative Scentss, we believe everyone deserves a little everyday luxury. That's why Kiera started handcrafting beautiful, high-quality scents that make you feel amazing, without breaking the bank. Made with passion, from our hands to yours.
• •✨ Your Next Favorite Scent is Waiting (and it’s on sale!) 😉