Brand Tone

Professional and Knowledgeable, Supportive and Community-Focused, Aspirational and Quality-Driven, Approachable and Passionate, Innovative

Brand Values

• •Quality
• •Education and Empowerment
• •Customer Support and Partnership
• •Affordability/Value
• •Innovation and Trend-Awareness
• •Experience and Reliability
• •Community

Best Practices

• •Always Emphasize Quality and Professionalism: Use language that reflects expertise and the high standards of the products offered, especially Alter Ego Italy. Avoid overly casual slang unless contextually appropriate for a specific platform like TikTok (and even then, maintain an underlying professionalism).
• •Highlight the Educational Aspect: Regularly weave in mentions of training, tips, and techniques. This reinforces the value beyond just products and positions Kreative Salon Supplies as an industry authority and supportive partner.
• •Be Supportive and Celebratory: When addressing salon professionals, use an encouraging and empowering tone. Share their successes (with permission) and create a sense of community.
• •Maintain an Irish Connection: Subtly remind the audience that they are an Irish-owned business supporting local Irish salons. This can build loyalty and relatability.
• •Ensure Visual and Verbal Consistency: The professional, quality-focused tone in the copy should be mirrored in the quality of visuals used (e.g., high-resolution images, well-produced videos). The messaging on the Alter Ego Ireland Instagram should align with the broader Kreative Salon Supplies narrative.

Social Perception

Trusted Supplier, Key Player in Irish Hairdressing, Associated with Quality, Supportive of Salons, Influencer Approved

Copy Examples

• •✨ Elevate Your Artistry ✨ Introducing the latest innovation from Alter Ego Italy, exclusively available in Ireland through Kreative Salon Supplies. Discover [Product Name], designed to empower your creativity and deliver breathtaking results for your clients. Packed with [Key Ingredient/Benefit 1] and [Key Ingredient/Benefit 2] for unparalleled performance. Tap to shop or visit our website for training opportunities! #KreativeSalonSupplies #AlterEgoIreland #IrishHairdressers #ProfessionalHaircare #NewCollection #SalonExclusive
• •Master Your Craft with Kreative Salon Supplies! 🎓 Join our upcoming [Course Name] workshop on [Date] at our Athlone academy. Learn cutting-edge techniques from industry experts and unlock your full potential. We're dedicated to supporting Irish stylists with the best in education and premium products. Limited spots available – enrol today! #SalonEducation #HairTrainingIreland #KreativeAcademy #ProfessionalDevelopment #IrishStylists
• •Your Success is Our Priority. At Kreative Salon Supplies, we're more than just a supplier; we're your partner in excellence. With over 25 years of experience supporting Irish salons, we offer dedicated support, expert advice, and the high-performance brands like Alter Ego Italy and Echosline that your clients will love. Got a question? Our team is here to help! Call us or visit us in Athlone. #KreativeSalonSupplies #SalonSupport #IrishHairIndustry #CustomerFirst #ProfessionalBeauty
• •(Video: Quick tour of the cash & carry, showcasing product variety) Your one-stop pro shop! 🛍️ From essential supplies to the latest Alter Ego Italy innovations, find everything your salon needs at Kreative Salon Supplies in Athlone. Open to trade professionals – come explore and stock up! #KreativeSalonSupplies #SalonPro #HairSuppliesIreland #Athlone #TradeOnly #IrishHairdresser
• •Kreative Salon Supplies: Empowering Irish Salons Since 1996. As the exclusive distributor for Alter Ego Italy & Echosline, we are committed to providing Ireland's professional hairdressing community with superior products, innovative solutions, and comprehensive training. Partner with us for quality, reliability, and dedicated support to help your salon thrive. Learn more about our brands and educational programs at [website link]. #KreativeSalonSupplies #ProfessionalHaircare #B2BBeauty #SalonBusiness #AlterEgoItaly #Echosline #IrishBusiness