Brand Tone

Empowering, Creative, and Personable

Brand Values

• •Individuality & Self-Expression
• •Customization
• •Quality
• •Accessibility

Best Practices

• •Center the Customer with "You/Your": Always frame the narrative around the customer. Use empowering, second-person language ("Your Style," "Create Your Wardrobe") to reinforce that they are in control of their fashion choices.
• •Emphasize Creation Over Consumption: Use active verbs related to creation and design (e.g., "Create," "Design," "Build," "Express," "Personalize"). This distinguishes KREASHION from fast-fashion brands that focus only on consumption.
• •Maintain a Personable, Enthusiastic Voice: Keep the tone friendly and approachable, as seen in the website's informal language. Use exclamation points and enthusiastic phrasing where appropriate, especially in social media and promotional materials, to convey excitement.
• •Tell a Story of Individuality: In every piece of copy, from product descriptions to ads, weave in the core brand value of self-expression. Ask questions that prompt customers to think about their personal style and story.
• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., "Creator," "Canvas," "Signature," "Unique," "Story") and off-brand words (e.g., "Mass-produced," "Basic," "Generic"). Ensure all writers and marketers use this lexicon to maintain a consistent voice across all channels.

Social Perception

Due to its recent launch and limited online footprint, KREASHION has not yet established a significant public or social perception. The current perception is shaped almost entirely by the brand's own messaging. The few on-site testimonials are positive, highlighting "premium quality and comfort." However, without external validation from independent sources, it is difficult to gauge a wider sentiment. The association with Globus Exportes, which has positive reviews for its export services, could lend credibility, but this link is not emphasized to the public. The lack of a strong social media presence is the largest barrier to building a broader social perception.

Copy Examples

• •Your style is your signature. Don't just follow trends—create them. With our all-over-print collection, you're the artist. What will your wardrobe say about you? #Kreashion #WearYourStory #CustomFashion #CreateYourOwn
• •An exclusive 20% off, just for creators like you.
• •Headline: Stop Searching. Start Creating. Sub-headline: Your vision, our craft. Design apparel that is 100% you.
• •Headline: Tired of the same look? Body: At KREASHION, we believe fashion should be as unique as you are. From custom graphics to all-over prints, we empower you to design and wear what you love. Shop now and redefine your style!
• •This isn't just a t-shirt; it's a canvas for your creativity. Made from 100% Supima cotton for a feel as premium as your design, it’s built for comfort, and designed by you. Express yourself with every thread.