Brand Tone

Aspirational, empowering, and educational

Brand Values

• •Quality
• •Empowerment
• •Customer-Centricity
• •Transparency

Best Practices

• •Lead with "Luxury and Empowerment": Every piece of copy should stem from these two core concepts, connecting product quality to the feeling of confidence it provides.
• •Use the "Queen" Lexicon: Consistently use terms like "queen", "reign", "crown", and "throne" to reinforce the brand's empowering message and create a cohesive brand identity.
• •Balance Aspiration with Education: Ground the luxurious dream in facts by explaining product benefits (e.g., why raw hair is better, care instructions) to build trust and position the brand as an expert.
• •Amplify the Customer's Voice: Leverage customer testimonials and direct quotes from positive reviews in marketing materials to provide powerful social proof.
• •Maintain a Consistent Call-to-Action (CTA) Strategy: Align CTAs with the brand's empowering tone, using phrases like "Claim Your Crown" or "Invest in Yourself" instead of simple "Buy Now".

Social Perception

Positive within its own ecosystem, largely controlled by self-generated content and testimonials. However, there is low external visibility and potential confusion with a similarly-named brand ('Keranique').

Copy Examples

• •Don't Just Wear Hair. Reign In It. Your throne awaits. Discover the unmatched quality of Kreanique's raw hair extensions and step into your power. This isn't just an accessory; it's your crown.
• •POV: You invested in hair that actually lasts. ✨ Quality you can see, luxury you can feel. We hand-inspect every bundle because you deserve hair that is flawless from day one. See why our raw hair lasts 3+ years. #kreaniquehair #rawhair #hairinvestment #luxuryhair
• •Subject: Welcome, Queen. Your 10% Off Is Inside. Body: Welcome to the Kreanique Hair Collection. We believe confidence is the best look, and our luxury hair is the perfect accessory. Find your perfect match and start your reign today.
• •Experience the definition of opulence. Our Lavish Wave bundles offer a silky, tangle-free flow that moves with you. Sourced from 100% pure raw hair, this is the long-lasting luxury you've been searching for. Elevate your look from everyday to unforgettable.
• •Life is your runway. With Kreanique Hair, you get flawless, easy-to-manage hair that keeps up with you. From the boardroom to brunch, feel confident and look stunning. Shop now and pay later with Afterpay.