Brand Tone

Elegant, Artisanal, and Serene.

Brand Values

• •Artisanal Craftsmanship
• •Human Connection
• •Meaningful Design
• •Joy and Vitality
• •Quality

Best Practices

• •Lead with Emotion and Sensation: Use descriptive language that evokes feelings of comfort, joy, and tranquility. Words like "serene," "cozy," "elegant," and "vibrant" align with the brand's goal of creating an emotional connection.
• •Emphasize the "Handmade" Aspect: Always highlight the artisanal nature of the products. Mentioning the designer, the process (e.g., "handmade on the potter's wheel"), and the uniqueness of each item reinforces the core value of craftsmanship.
• •Tell a Story: Frame products within a narrative. Whether it's the inspiration behind a collection or how an item fits into a daily ritual, storytelling makes the brand more engaging and memorable.
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or hype-driven language. The tone should remain calm, confident, and refined, reflecting the aesthetic of the products themselves.
• •Incorporate Customer Voice: Leverage the glowing language from customer reviews. Phrases like "handmade elegance" or "perfect for a cozy sensation" are authentic endorsements that can be woven into marketing copy to build trust and social proof.

Social Perception

Customers perceive KRAY Studio as a provider of high-quality, beautifully crafted, and unique items, praised for design, craftsmanship, and attention to detail, creating artistic and functional "statement pieces" with a valued personal touch from the artist.

Copy Examples

• •Morning light meets handmade elegance. Our new mugs are shaped by hand to fit perfectly in yours, bringing a quiet moment of artistry to your daily ritual. Each piece is a testament to slow living and the beauty of a human touch. #KrayStudio #HandmadeCeramics #ArtisanalHome
• •More than a table, it's a piece of functional sculpture. Inspired by the pure geometry of crystals, this award-winning design by Rita Kettaneh is crafted to be a statement of modern luxury. Its clean lines and sleek form make it an elegant, lively, and meticulously designed centerpiece for any contemporary space.
• •Seeking to elevate your space with something truly unique? KRAY Studio offers award-winning furniture and handmade ceramics that blend artistry with function. Discover pieces that inspire emotion and bring a new sense of vitality to your home. Shop our collection.
• •New from the studio: Pieces that tell a story.
• •Art for the Home, Crafted by Hand. Discover ceramics and furniture designed to connect and inspire.