Brand Tone

Friendly and Approachable, Personal and Caring, Creative and Fun, Enthusiastic and Celebratory

Brand Values

• •Creativity and Imagination
• •Personalization and Uniqueness
• •Quality and Safety
• •Customer Satisfaction and Service
• •Supporting Small Business/Handmade
• •Making Celebrations Special

Best Practices

• •Know Your "Queen" Voice: Whether it's Angela's direct, slightly sassy mom-voice from TikTok or the more generally warm and enthusiastic tone from the website, define the core personality. Document key phrases, common slang (if appropriate and aligned), and the overall feeling you want to evoke (e.g., "your cool, creative mom-friend").
• •Speak Directly to Your Audience (the Gift-Giver): Use "you" and "your child/little one" to create a personal connection. Acknowledge their desire to make occasions special and offer solutions with a friendly, understanding tone.
• •Inject Personality and Enthusiasm: Don't be afraid to use exclamation points (judiciously!), cheerful adjectives ("delightful," "vibrant," "magical"), and a generally upbeat rhythm in your writing. Let the passion for creativity and celebration shine through.
• •Highlight the "Handmade" and "Personalized" Touch: Continuously weave in the value of custom-made, unique items. Emphasize that these aren't mass-produced, adding to their specialness. Mentioning Angela or "the Krayon Queen team" can reinforce this.
• •Keep it Clear, Concise, and Fun: While being creative, ensure the core message is easy to understand. Use simple language that's accessible and enjoyable to read. The goal is to make the shopping experience as delightful as the products themselves. Short sentences and bullet points for features can be effective.

Social Perception

Highly Positive, Trusted and Reliable, Source of Unique and Cherished Gifts, Run by a Relatable Individual

Copy Examples

• •Make their holidays EXTRA bright! ✨ Discover personalized coloring adventures and unique crayon sets, lovingly handmade by Krayon Queen. Let's make some memories!
• •Another day, another rainbow of custom crayons heading out the door! 🌈 Seeing your little ones' names on these makes my heart happy. What are we creating for YOUR celebration? #KrayonQueen #HandmadeJoy #KidsPartyFavors
• •Say goodbye to generic party favors! Our personalized activity books are designed to make your little star feel super special. Packed with [Number] pages of coloring fun, puzzles, and their VERY OWN name. Because every celebration deserves a personal touch. - Angela, Krayon Queen (Mom, Creator, and Chief Crayon Enthusiast!)
• •Psst... Something NEW and COLORFUL just landed at Krayon Queen! 🤫🖍️
• •Hi there! I'm Angela, the busy bee (and mom of 6!) behind Krayon Queen. I believe every kid deserves a splash of color and a dose of 'wow!' in their day. That's why I pour love (and a whole lotta crayons) into creating unique goodies that spark smiles and make celebrations unforgettable. Thanks for being part of the Krayon Queen family!