Brand Tone

Aspirational yet Accessible, Confident & Knowledgeable, Modern & Clean, Enthusiastic & Passionate, Friendly & Engaging

Brand Values

• •Original Design & Authenticity
• •Quality Craftsmanship & Durability
• •Personality & Individuality
• •Modern Functionality
• •Brazilian Identity

Best Practices

• •Always Lead with Design and Personality: Ensure that copy consistently highlights the unique design aspects and how KRAVO products help customers express their individuality.
• •Speak with Confident Expertise: Use language that demonstrates a deep understanding of design principles, materials, and craftsmanship without being overly technical or alienating.
• •Maintain a Modern & Clean Vocabulary: Mirror the product aesthetic in your wording. Avoid overly ornate or colloquial language that doesn't align with the brand's sophisticated yet approachable feel.
• •Foster Connection, Not Just Sales: While the goal is to sell, frame the copy around creating better living spaces and enabling self-expression. Use an inviting and enthusiastic tone, especially in social media and email marketing.
• •Emphasize Brazilian Roots Subtly: Where appropriate, a nod to "design autoral brasileiro" can add a layer of authenticity and pride without overshadowing the universal appeal of modern design. Ensure this is balanced for broader market appeal if targeting internationally.

Social Perception

Positive Association with Design and Quality, Appreciation for Customer Service, Desire for Unique Pieces, Emerging Brand Awareness

Copy Examples

• •Headline (Website Banner): KRAVO: Design That Defines Your Space. Personality Built In.
• •Instagram Post (Product Feature): Meet the Alma Shelf: Where industrial edge meets refined craftsmanship. Each line is designed not just to hold your stories, but to tell one of its own. Elevate your living room with a piece that’s as unique as you are. #KRAVOdesign #UrbanLiving #DesignAutoral #IndustrialDecor
• •Facebook Ad (Targeting homeowners): Tired of the same? Your home deserves furniture that sparks conversation. KRAVO urban design offers exclusive, Brazilian-designed pieces that blend durability with bold style. Discover the difference quality design makes. Shop now and transform your environment.
• •Product Description Snippet (for a wooden table): Crafted from sustainably sourced [Wood Type], the Terra Table brings natural warmth and robust character to your dining space. Its clean lines and sturdy metal base embody modern urban living, promising years of shared meals and memories. A KRAVO original, designed for life.
• •Email Subject Line (for a new collection): New from KRAVO: Fresh Designs to Inspire Your Authentic Style.