Brand Tone

Empowering, DIY-Focused, Relatable, Practical, Confident, Quality-Oriented, Supportive, and Educational.

Brand Values

• •Self-Sufficiency/Independence
• •Quality
• •Practicality & Convenience
• •Health-Conscious Haircare
• •Authenticity/Natural Look

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Empowering, Practical, Quality-focused, Relatable, Supportive) with clear do's and don'ts. Include preferred vocabulary, sentence structure, and level of formality. For Krave Raw Hair, this would mean using words like "empower," "DIY," "your terms," "quality," "natural," "easy," "save time/money," while avoiding overly technical jargon or an aloof, exclusive tone.
• •Prioritize "You" Statements: Focus copy on the customer, their needs, their aspirations, and how the product benefits *them*. For example, instead of "We sell high-quality raw hair," use "You can achieve stunning, natural looks with our high-quality raw hair." This aligns with the empowering and customer-centric values.
• •Show, Don't Just Tell (with Practicality): Instead of just saying the hair is "easy to use," briefly explain *how* it's easy or what benefit that ease provides (e.g., "Install in minutes for a quick transformation before your busy day"). Use relatable scenarios seen in their TikToks.
• •Maintain Authenticity and Transparency: If "raw hair" is a key value, consistently explain what that means for the customer (e.g., longevity, unprocessed, can be styled). Be honest about product capabilities and care. The DIY focus also lends itself to a transparent, "we're in this together" feel.
• •Consistency Across All Channels: Ensure the tone used in website copy (once public), product descriptions, social media captions, email marketing, and customer service interactions is uniform. For Krave Raw Hair, the helpful, empowering tone from TikTok should be mirrored everywhere. Regularly audit content to check for consistency.

Social Perception

Likely perceived as a go-to for DIY, high-quality raw hair clip-ins that offer convenience and protective styling options. The focus on "raw" likely appeals to customers looking for longevity and a premium feel. Target audience: Primarily Black women seeking solutions for natural hair, protective styling, and achieving versatile looks without salon dependency or chemical treatments.

Copy Examples

• •Headline: Your Hair, Your Rules. Effortless Raw Hair Clip-Ins. Body: Tired of salon hours and chemical commitments? Krave Raw Hair delivers premium, raw hair clip-ins designed for your busy life. Get stunning length, volume, or highlights at home, on your terms. It's DIY luxury that keeps your natural hair happy.
• •Headline: Raw Quality. Real Confidence. DIY Styles That Last. Body: Invest in the best for your hair. Our 100% raw hair clip-ins provide unmatched versatility and a flawless natural blend. Create protective styles, add instant glam, and embrace the freedom of DIY hair with Krave Raw Hair. Because you deserve quality that empowers.
• •Headline: Skip the Salon, Not the Slay. Krave-Worthy Hair, Made Easy. Body: As a mom, entrepreneur, or just a woman on the go, your time is precious. Krave Raw Hair offers beautiful, easy-to-use raw clip-ins so you can achieve salon-quality looks in minutes. Healthy hair, stunning styles, zero fuss.
• •Headline: Unlock Your Hair's Potential. Protective Styling with Premium Raw Hair. Body: Give your natural hair the break it deserves without compromising on style. Krave Raw Hair clip-ins are perfect for chic protective styles that promote hair health. No glue, no chemicals, just gorgeous, high-quality raw hair you can install yourself.
• •Headline: The Secret to Effortless Transformation? Krave Raw Hair. Body: From subtle volume to bold new looks, our raw hair clip-ins are your DIY solution. Experience the luxury, durability, and natural look of true raw hair. Manage your style, save time, and feel fabulous every day.