Brand Tone

Traditional, Expert, and Authentic.

Brand Values

• •Heritage & Tradition
• •Quality
• •Craftsmanship
• •Family
• •Authenticity

Best Practices

• •Prioritize "Heritage" in Your Storytelling: Always lead with the brand's history. Use words like "tradition," "legacy," "since 1916," and "family recipe" consistently across all platforms to reinforce the brand's foundation.
• •Use Expert and Artisanal Language: Describe products using terms that convey craftsmanship and quality. Words like "artisanal," "hand-crafted," "masterfully prepared," "select ingredients," and "meticulous process" will elevate the brand above generic competitors.
• •Maintain a Confident and Professional Voice: The tone should be assured and knowledgeable, not casual or trendy. Avoid slang, overly informal language, or humor that could dilute the brand's image of expertise and high quality.
• •Connect Authenticity with Origin: Continuously reference the "German" roots of the recipes and the brand. This is a key differentiator and a primary value proposition for customers seeking an authentic experience.
• •Focus on the "Why," Not Just the "What": Instead of just describing a sausage, describe *why* it's special. Talk about the family pride, the traditional process, and the commitment to quality that goes into making it. This creates an emotional connection and justifies the premium positioning.

Social Perception

The public and customer perception of the brand is that of a premium, niche provider of high-quality, authentic German charcuterie. Customers who seek this brand are likely looking for superior taste and are willing to pay for a product with a verifiable history and artisanal quality. The brand is perceived as reliable and as an authority in its field. The historical association of the "Kraus" name with Chilean culture adds a layer of nostalgia and trustworthiness for some consumers. There is no significant negative feedback apparent in the online search results, suggesting a generally positive or neutral social perception focused on product quality.

Copy Examples

• •A Legacy of Flavor. A Century of Tradition. Since 1916, our family has been crafting authentic German sausages using the same treasured recipes. From our farms to your table, experience the taste of true heritage.
• •More Than a Sausage. It's a Masterpiece. Each of our products is a testament to the master craftsman's touch. We select the finest ingredients and honor traditional methods to bring you an unparalleled culinary experience. Taste the difference that expertise makes.
• •The Secret Ingredient? Family. For over four generations, our passion has been quality. We pour our family's heritage and dedication into every sausage and ham we make. Welcome to the Kraus tradition.
• •Authentic German Flavor, Crafted in the Heart of Chile. Discover the genuine taste of Germany. Our traditional recipes and artisanal processes ensure every bite is rich with flavor and history. Perfect for special occasions or making any meal memorable.
• •From Our Farm, With Care. Quality you can trust starts at the source. We use only the best pork from our own farms, ensuring every product is fresh, pure, and of the highest standard. It's not just better, it's the Kraus way.