Brand Tone

Community-Focused, Experienced & Knowledgeable, Supportive & Approachable, Traditional & Reliable, Service-Oriented

Brand Values

• •Community Support
• •Quality
• •Customer Service
• •Tradition & Heritage
• •Specialization & Expertise
• •Adaptability & Resilience

Best Practices

• •Always Emphasize Community: Reference local teams, schools (with permission), and community spirit. Use "hometown," "local," and "community" to reinforce this connection.
• •Highlight Heritage & Trust: Regularly mention the "since 1957" legacy and "family-owned" aspect to build credibility and a sense of tradition.
• •Speak with an Experienced but Friendly Voice: Be knowledgeable and authoritative about sporting goods, but maintain an approachable, helpful, and supportive tone. Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Showcase Customization & Quality: Consistently remind customers of your specialization in custom uniforms and team gear, linking it to quality and performance.
• •Be Genuinely Supportive: In all communications, especially social media, actively celebrate local achievements, offer encouragement, and engage positively with your audience. Your copy should reflect that you are a fan of your customers' success.

Social Perception

Kratz Sporting Goods is generally perceived as a cornerstone of the local sports community, a reliable and long-standing "hometown" dealer. They are seen as specialists in team outfitting and custom apparel. Customers and the community seem to appreciate their local involvement and support for local athletics. The partnership with OrderMyGear suggests a forward-thinking approach to business growth and customer service in the digital age.

Copy Examples

• •Headline: Gearing Up [Local Town/School Mascot] for Victory Since 1957! Body: From Friday night lights to championship games, Kratz Sporting Goods has been your trusted local partner for quality team uniforms and equipment. We're more than a store; we're part of your team's tradition.
• •Headline: Your Team, Your Look, Our Expertise. Body: Get the custom gear that makes your team stand out and play with confidence. With over 60 years of experience, Kratz Sporting Goods delivers top-quality apparel and equipment, tailored just for you. Exceptional service, guaranteed.
• •Headline: Quality Gear. Fair Prices. Unbeatable Community Spirit. Body: At Kratz Sporting Goods, we believe in supporting our local athletes. That’s why we offer the best in sports apparel and equipment with a commitment to fair pricing and the friendly service you’d expect from your hometown dealer.
• •Headline: Level Up Your Team Store – Powered by Kratz & OMG! Body: Easy online ordering for your team's custom fanwear and essentials is here! Kratz Sporting Goods, in partnership with OrderMyGear, makes it simple to show your pride. Quality you trust, convenience you'll love.
• •Headline: Celebrating [Number] Years with Our Community! Body: For over six decades, Kratz Sporting Goods has been privileged to serve generations of athletes in [Local Area]. Thank you for your trust and support. We’re committed to keeping our local sporting spirit strong!