Brand Tone

enthusiastic, direct, and sales-driven

Brand Values

• •Safety
• •Accessibility & Affordability
• •Customer Service & Community Engagement
• •Variety/Selection

Best Practices

• •Embrace "Taglish" Authentically: Continue using a natural mix of Tagalog and English, especially on social media platforms like Facebook and TikTok where it resonates with the local audience. Use colloquial terms like "bossing" to maintain a friendly and approachable vibe.
• •Maintain Enthusiasm and Directness: Use exclamation points, action verbs, and direct calls to action (e.g., "Shop Now!", "Visit Us!", "Order Na!") consistently. Keep the energy high in your posts.
• •Focus on Rider Benefits: Clearly communicate the value proposition – whether it's safety (ICC/BPS certified), affordability, style, or special offers (freebies, discounts). Connect product features to rider needs.
• •Highlight Accessibility: Regularly remind customers of the multiple ways to shop (online, physical stores, Shopee/Lazada) and provide clear directions or links. Emphasize the convenience of their numerous branches.
• •Be Visually Consistent: Match the copy's energy with dynamic visuals – action shots of riders (if possible, user-generated content with permission), clear product showcases, and eye-catching graphics for promotions. Ensure TikTok videos are engaging and use trending sounds where appropriate while showcasing products effectively.

Social Perception

Kranos Gears is perceived as a go-to retailer for motorcycle helmets and accessories in the Philippines, particularly due to their numerous physical branches and active online selling presence. Customers likely see them as a direct and accessible source for various helmet brands and gear, with an emphasis on promotions and deals (e.g., free lens, sales). The use of "bossing" in their communication likely fosters a sense of familiarity and a customer-friendly image among their target audience, which appears to be local motorcycle riders. Their consistent posting of new arrivals and product features on TikTok and Facebook keeps their audience engaged. They are also listed as a dealer for brands like Spyder.

Copy Examples

• •MGA BOSSING, CHECK THIS OUT! 🔥 Bagong dating na [Helmet Brand/Model] helmets, sobrangangas, sobrang safe! 💪 Complete with FREE clear lens! Ride in style and protected! ORDER NOW! Visit kranosgears.com or message us! #KranosGears #NewArrival #HelmetPhilippines #RideSafeBossing
• •GEAR UP & SAVE BIG! 🏍️💨 Get up to 20% OFF on selected helmets + FREE shipping nationwide! Limited time only. Shop Kranos Gears today for top-quality protection!
• •Your next adventure starts at Kranos Gears! 🤘 Hanapin ang pinakamalapit na Kranos store sa inyo! [List a few branch locations]. Our team is ready to help you find the perfect gear! Kita-kits, mga bossing! #KranosStores #MotorcycleGearPH #SafetyFirst
• •Hey Bossing! Exclusive deal just for you from Kranos Gears! helmets, jackets, and more! Click here to shop: [Link] Don't miss out!
• •Ride with confidence with the [Helmet Name]! 💪 ICC/BPS Registered for your peace of mind. Premium protection without breaking the bank. Get yours now at Kranos Gears – where safety meets affordability, bossing!