Brand Tone

Friendly and Accessible, Informative and Enthusiastic, Community-Oriented, Service-Focused

Brand Values

• •Family and Recreation
• •Engagement in Hobbies
• •Quality and Variety
• •Accessibility
• •Fun and Enjoyment

Best Practices

• •Know Your Audience, Speak Their Language: Use clear, accessible language (primarily Icelandic for the local market, but adaptable for broader communication if needed). Understand their interests – families, hobbyists, sports enthusiasts.
• •Inject Enthusiasm: Let genuine passion for the products and activities shine through. Use positive and engaging words.
• •Be Informative and Helpful: Provide key details about products and their benefits. Answer potential questions proactively. Highlight service aspects like fast shipping.
• •Foster a Sense of Community: Encourage interaction, use user-generated content (if available), and make customers feel like they are part of a larger group of enthusiasts.
• •Maintain Visual Consistency: Ensure that the tone of the copy aligns with the visual branding (e.g., product images on the website and social media are clean and inviting). The copy should enhance, not clash with, the visuals.

Social Perception

Reliable local retailer for hobby and sport-related goods. Provider for a wide range of hobbyist interests, from RC enthusiasts to board gamers and outdoor adventurers.

Copy Examples

• •Headline (General): Rediscover Your Passion! Hobby og Sport: Your adventure starts here. Body: From thrilling RC races to cozy family board game nights, we've got everything you need to make your free time unforgettable. Explore our latest arrivals and get inspired!
• •Headline (Product - e.g., New RC Car): Unleash the Speed! The NEW [RC Car Model] has arrived at Hobby og Sport! Body: Get ready for adrenaline-pumping action! This beast is packed with features for a thrilling ride. Perfect for beginners and pros alike. Check it out online or visit us!
• •Headline (Seasonal - e.g., Winter Sports): Embrace the Icelandic Winter! Gear up for snowy adventures with Hobby og Sport. Body: Don't let the cold keep you indoors! Find top-quality skis, snowboards, and cozy gear to make the most of the winter wonderland. Fast shipping all over Iceland!
• •Headline (Community/Engagement): What's Your Next Hobby? Join the Hobby og Sport Club for exclusive deals and inspiration! Body: Share your passion, discover new interests, and be the first to know about exciting new products and offers. Sign up today and let the fun begin!
• •Headline (Benefit-Oriented): More Fun, Less Hassle. Hobby og Sport delivers your hobbies right to your door. Body: Spend less time searching and more time playing! With our wide selection and fast, reliable shipping, your next adventure is just a click away.