Brand Tone

Confident and Powerful, Helpful and Solution-Oriented, Approachable for DIYers, Respected by Professionals, Direct and Efficacy-Focused

Brand Values

• •Strength and Durability
• •Quality and Performance
• •Innovation
• •Customer Satisfaction
• •Versatility and Ease of Use
• •Sustainability (Emerging)

Best Practices

• •Embrace the "Monster" Persona (Confidently): Consistently use strong, evocative language that reflects power, reliability, and the ability to overcome challenges. Words like "unleash," "conquer," "monstrous," "legendary," and "extreme" fit the brand, but use them strategically to avoid hyperbole fatigue.
• •Balance Power with Approachability: While the "monster" theme implies strength, ensure the copy also feels accessible and empowering to DIY users. Highlight ease of use, clear instructions, and the satisfaction of a job well done, not just raw power.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "high-strength adhesive," explain what that strength allows the user to *do* or *achieve* (e.g., "fix what others can't," "build with lasting confidence").
• •Maintain a Helpful and Assured Voice: Position the brand as a knowledgeable and reliable partner. The tone should be confident in the product's capabilities but also helpful in guiding the user to the right solution and successful application.
• •Be Direct and Action-Oriented: Use clear, concise language. Calls to action should be direct and encourage engagement (e.g., "Unleash the power," "Shop the strength," "Conquer your next project"). Avoid overly technical jargon where simpler, impactful words will do.

Social Perception

Positive Perception for Strength and Effectiveness, Good for DIY and Specific Niches, Concerns about Consistency and Value for Some Products, Helpful Customer Service, Brand Recognition and Trust

Copy Examples

• •Headline: Tackle the Un-tackleable. Unleash Kraken Bond. Body: Don't let tough jobs intimidate you. With Kraken Bond's monstrously strong adhesives and sealants, you have the power to conquer any project. From major repairs to creative builds, get the legendary hold that lasts. Your toughest challenge just met its match.
• •Headline: Kraken Bond: Pro Strength, DIY Simplicity. Body: Why choose between professional-grade power and weekend-warrior ease? Kraken Bond delivers both. Our innovative formulas provide the relentless grip trusted by pros, with an easy application that makes any DIYer feel like a hero. Bond, seal, and insulate with confidence.
• •Headline: Fear No Fix. Kraken Bond Has Your Back. Body: Leaks, cracks, and breaks don't stand a chance. Kraken Bond offers a complete arsenal of high-performance solutions designed for extreme conditions and everyday repairs. Fast-acting, long-lasting, and monstrously effective. What will you conquer next?
• •Headline: The Only Thing Scarier Than a Tough Job? Not Having Kraken Bond. Body: When the project looks monstrous, reach for the monster of tough jobs. Kraken Bond’s range of super glues, expanding foams, and heavy-duty sealants are engineered for superior adhesion and durability. Stop struggling, start bonding.
• •Headline: Beyond the Bond: It's Kraken Confidence. Body: It’s more than just adhesive; it’s the confidence to build, repair, and create without limits. Kraken Bond products are your reliable partner for projects big and small, delivering unwavering strength and performance every time. Experience the Kraken Bond difference today.