Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
authentic, artistic, nostalgic, warm, personal, evocative, storytelling, gentle, confident yet humble
Brand Values
- •Artisanship and Authenticity
- •Community and Female Empowerment
- •Nostalgia and Storytelling
- •Simplicity and Nature
Best Practices
- •Embrace Storytelling: Always frame products within a narrative. Whether it's the story of the design's inspiration, the woman who might wear it, or the memory it could create, stories are central to the brand's identity.
- •Use Evocative, Sensory Language: Use words that evoke a feeling of warmth, nostalgia, and artistry. Terms like "rustic," "textured," "sun-drenched," "whispered," and "timeless" align perfectly with the established tone.
- •Prioritize "You" and "Your": Speak directly to the customer. Focus on her story, her memories, and her style. This makes the connection personal and reinforces the community value.
- •Highlight the Handmade Process: Subtly remind customers of the brand's core value. Phrases like "crafted in our studio," "a unique, handmade touch," or "forged by hand" reinforce the authenticity and quality that customers value.
- •Maintain a Consistent Visual and Textual Language: The warm, slightly vintage, and natural aesthetic of the photography should be mirrored in the copy. The tone should always remain gentle, authentic, and personal, avoiding aggressive sales tactics or generic marketing language.
Social Perception
The public perceives Kragrlica as a high-quality, creative, and beloved local brand. Customers express strong brand loyalty and often become brand advocates, sharing their positive experiences organically on social media. It is seen as a go-to for unique, well-crafted gifts. The handmade nature of the jewelry is a significant part of its appeal, making customers feel they are purchasing something special and authentic, not mass-produced. The association with other "slow fashion" and sustainable brands further enhances its positive image.
Copy Examples
- •Some stories are whispered, others are worn. Introducing the ‘Verasol’ earrings. Crafted from textured brass that catches the light, just so. For the sun-chasers and the memory-keepers. #Kragrlica #WearYourStory
- •A Gift That Remembers. More than just jewelry. Each Kragrlica piece is handmade in our small Croatian studio, designed to hold a memory or a dream. Find a unique gift for her, or for yourself. Because some pieces are forever.
- •The ‘Panonnia’ Necklace – Your Everyday Classic. Simple, timeless, and full of quiet strength. The Panonnia necklace is our tribute to understated elegance. Forged from rustic, textured brass, it rests close to your heart, becoming a part of your daily rhythm and your personal narrative. Wear it alone for a minimalist look or layer it with other treasures. This isn't just a necklace; it's a companion for your journey.
- •Lost in Time: Our New Collection is Here. Hello, dreamer. We believe the most beautiful things carry a hint of the past. Our new collection, ‘Izgubljene u Vremenu’ (Lost in Time), is inspired by vintage keepsakes and the stories they tell. Discover pearls with unique character and brass that feels like it has lived a lifetime. These are pieces made for the modern romantic. Find your new heirloom today.
- •Žene s Kragrlicom: Meet Sara, the Architect with a Love for Vintage. Meet Sara, an architecture graduate whose style is a beautiful blend of comfort and vintage charm. A romantic soul who collects old porcelain and vinyl records, she is a woman constantly in motion, pushing her own boundaries while finding beauty in the everyday. We sat down with Sara to talk about her passions, her inspirations, and how her favorite Kragrlica pieces fit into her story...
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