Brand Tone

Personal, Celebratory, and Culturally Reverent

Brand Values

• •Cultural Heritage & Authenticity
• •Artistry & Attention to Detail
• •Personalization & Customer Storytelling
• •Quality & Service
• •Family & Balance

Best Practices

• •Lead with Emotion and Story: Always frame your products within the context of the customer's emotional journey", the joy, the sanctity, the celebration. Use words that evoke feeling and nostalgia.
• •Use Culturally Specific & Reverent Language: When describing products for specific ceremonies (Anand Karaj, Lohri, etc.), use the correct terminology with respect. Explain the significance where appropriate for a wider audience.
• •Maintain the Personal Touch: Continue to incorporate Kiran's personal story and passion. Use "we" and "I" to make the brand feel like a personal partner in the wedding planning process, not a large, faceless corporation. Sign off emails and announcements personally.
• •Emphasize Quality and Craftsmanship: Use descriptive words that highlight the quality of materials ("premium 350gsm silk paper," "vibrant inks") and the care taken in the design process ("meticulously crafted," "attention to detail").
• •Balance Tradition with Modernity: In your language, bridge the gap between timeless traditions and modern aesthetics. Use phrases like "tradition reimagined," "contemporary elegance meets cultural heritage," and "modern heirlooms" to appeal to contemporary couples who still value their roots.

Social Perception

The public and customer perception of Krafty Kaur is overwhelmingly positive. The brand is highly trusted, authentic, beautiful, reliable, and easy to work with.

Copy Examples

• •Announcing your forever starts here. Introducing our 'Surya' collection, where timeless tradition meets modern elegance. Inspired by the golden hues of a new dawn, each detail is crafted to reflect the beauty of your unique love story. Let's create something unforgettable, together. #KraftyKaur #IndianWedding #SikhWedding #WeddingInvitation #LuxuryStationery
• •Welcome your loved ones to the sacred union of two souls with our Anand Karaj welcome sign. Designed with reverence and artistry, this piece captures the spiritual essence and blissful union of the ceremony. Featuring elegant calligraphy and motifs inspired by the Palki Sahib, it sets a tone of grace and sanctity for your most cherished day.
• •Kiran's Favourites | Bring Your Wedding Vision to Life
• •Your Story, Beautifully Told. Bespoke wedding stationery crafted with love, for your most treasured moments. Explore our collections.
• •Planning your big day? Don't settle for ordinary. At Krafty Kaur, we blend rich cultural heritage with contemporary design to create stationery that's as unique as your love. From vibrant Jaggo signs to elegant Anand Karaj programs, every piece is a work of art. See why hundreds of couples have trusted us with their story. Shop now.