Brand Tone

Friendly and Approachable, Helpful and Community-Oriented, Enthusiastic and Passionate, Value-Driven, Trendy and Current

Brand Values

• •Supporting the Crafting Community
• •Family Business
• •Passion for Creativity
• •Affordability and Quality
• •Customer Focus
• •Accessibility

Best Practices

• •Embrace the "Crafter-to-Crafter" Voice: Always communicate as if you're talking to a fellow crafting enthusiast. Use common crafting terminology naturally and share in the excitement of new techniques or popular items.
• •Maintain a Friendly and Accessible Demeanor: Use warm, inviting language. Emojis can be used appropriately on social media to add personality. Respond to comments and messages with a helpful and positive attitude.
• •Highlight the Family/Personal Aspect Authentically: Periodically remind your audience that they are supporting a small, family-run business. Share snippets of your passion or the "why" behind the business, as seen in the 'About Us' section.
• •Consistently Emphasize Value and Quality: When promoting products, don’t just list features; explain the benefits to the crafter, especially how it offers good quality for a reasonable price point.
• •Stay Current but True to Brand: Keep an eye on crafting trends and incorporate them into your offerings and social media, but ensure the content still feels genuine to the Krafty Cups 4 U brand rather than just chasing virality without connection to your core products and values.

Social Perception

Generally Positive Resource, Go-To for Blanks and Transfers, Appreciation for Deals, Engaged and Responsive (Personal Touch), Awareness of Stock Limitations

Copy Examples

• •✨ NEW ARRIVAL ALERT! ✨ Get ready to sparkle, crafters! Our bestselling glass cans are BACK in stock, including some fresh new styles we know you’ll LOVE! Perfect for your sublimation magic or those sassy UV DTF wraps. 😉 Friendly on your wallet, fabulous for your creations! Tap the link in bio to snag yours before they’re gone again! #KraftyCups4U #GlassCans #SublimationBlanks #CraftSupplies #DIYProjects #CraftersGonnaCraft
• •No heat press? No problem! 🙌 Watch how easy it is to give your cups a major glow-up with our vibrant UV DTF wraps! Peel, stick, and voila! ✨ So many designs to choose from – which one are you grabbing first? Link in bio for all your crafty needs! #KraftyCups4U #UVDTF #CupWraps #TumblerTutorial #CraftHacks #SmallBusinessSupplies #EasyDIY
• •Hey, Crafty Crew! 👋 Tired of searching high and low for quality blank cups and unique transfers that don’t break the bank? Krafty Cups 4 U is your family-run, one-stop shop! From sublimation tumblers to vibrant DTF designs, we’re passionate about bringing you the best supplies because we’re crafters too! Join our community and let’s make something awesome together. Shop now and see what’s new! [Link to Website] #CrafterSupport #BestValueCrafts #KraftyCups #TumblerMaking #SublimationCommunity
• •From Our Family to Yours, Happy Crafting! 🎨 Here at Krafty Cups 4 U, we (Viri & Raul!) are so grateful for your amazing support. We started this journey to share our passion for crafting and to make top-notch supplies accessible for everyone. That’s why we’re always working hard to bring you great quality at prices that let your creativity soar. Check out our latest restocks and a special discount just for our email family inside! #FamilyBusiness #CraftingPassion #AffordableCrafts
• •It all started with a simple idea: to find and share the best cups for fellow crafters. As a passionate creator myself (Hi, I'm Viri!), I knew the struggle of finding unique, quality blanks. That’s how Krafty Cups 4 U was born – a place where you can find an ever-growing selection of tumblers, glass cans, transfers, and more, all chosen with love and a commitment to helping your creative visions come to life. We’re more than just a supplier; we’re your partners in craft!