Brand Tone

Authentic & Passionate, Community-Focused & Supportive, Ethical & Conscious, Friendly & Approachable, Quality-Driven & Curated

Brand Values

• •Supporting UK Artisans & Small Businesses
• •Handmade Excellence & Quality Craftsmanship
• •Originality & Uniqueness
• •Sustainability & Ethical Practices
• •Community & Connection
• •Transparency
• •Passion for Creativity

Best Practices

• •Always Emphasize the "Handmade" and "UK Artisan" Angle: This is your core differentiator. Ensure copy consistently highlights that products are crafted by skilled individuals in the UK, not mass-produced.
• •Tell the Story: Focus on the narrative behind the products and the makers. Use evocative language that speaks to passion, tradition, and the creative process.
• •Maintain a Warm, Approachable, and Community-Oriented Voice: Write as if you're speaking to a friend who shares a love for unique, quality items. Foster a sense of belonging.
• •Highlight Ethical and Sustainable Aspects Naturally: Weave in messages about sustainability and conscious consumerism where relevant, reinforcing these values without being preachy.
• •Focus on Quality and Uniqueness: While friendly, ensure the copy also conveys the high standard of craftsmanship and the special, one-of-a-kind nature of the products.

Social Perception

Kraft Space is perceived as a reputable and valuable platform for discovering high-quality, unique handmade goods from UK artisans. Customers appreciate the direct connection to makers and the ethical, sustainable focus. Sellers view it as a supportive marketplace with a fair approach. It's seen as an alternative to larger, more impersonal marketplaces, offering a more curated and personal shopping experience. The brand is associated with authenticity, quality, and a commitment to supporting the UK's creative economy.

Copy Examples

• •Instagram Post (Showcasing a new ceramicist): Meet Sarah, the incredible hands and heart behind these stunning earth-toned mugs! 🌿 Based in the Cotswolds, Sarah draws inspiration from the quiet beauty of the countryside, and it shines through in every unique piece. Support UK makers and bring a story into your home. ✨ #KraftSpace #HandmadeUK #PotteryLove #SupportSmallUK #EthicalHome
• •Facebook Ad (Targeting gift shoppers): Tired of the same old gifts? Discover presents with personality at Kraft Space! 🎁 Each item is lovingly handmade by talented UK artisans, offering you a treasure trove of unique jewellery, homewares, art, and more. Give a gift that tells a story. Shop consciously, shop Kraft Space. #UniqueGifts #HandmadeWithLove #UKCrafters #ShopSmallUK #MeaningfulGifting
• •Website Homepage Banner Text: Beyond the Ordinary. ✨ Discover unique, handcrafted treasures from the UK's finest independent makers. Quality, passion, and a story in every piece. Welcome to Kraft Space. #BuyHandmade #SupportArtisans #KraftSpaceUK
• •Email Newsletter Snippet (Promoting sustainable products): Choose consciously this season. 💚 At Kraft Space, many of our talented makers are committed to sustainable practices and eco-friendly materials. Explore beautiful, ethical finds that are kind to the planet and support independent UK creators. #SustainableLiving #EthicalShopping #HandmadeUK #EcoFriendlyGifts #KraftSpace
• •X/Twitter Post (General Brand Awareness): Looking for something truly special? Kraft Space connects you with passionate UK makers creating beautiful, handcrafted goods. From unique jewellery to bespoke homeware, find it here and support independent talent! #HandmadeHour #UKMade #ShopIndependent #ArtisanGifts #KraftSpace