Brand Tone

personal, trustworthy, and customer-focused

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Personalization and Customization
• •Resilience and Family

Best Practices

• •Lead with Quality and Trust: Always highlight the use of 'premium materials,' 'Made in the USA,' and the 5-star customer satisfaction ratings. This builds immediate credibility.
• •Maintain the Personal, Family-Owned Voice: Use 'we,' 'our,' and 'us' to reinforce the father-son story. This differentiates the brand from larger, impersonal competitors.
• •Emphasize Customization and Collaboration: Frame the service as a partnership. Use phrases like 'Let's create together,' 'Your perfect design,' and 'Tell us your idea' to make the customer feel involved.
• •Keep it Simple and Direct: The current copy is effective because it's clear and benefit-oriented ('removable without leaving scratches,' 'fast shipping'). Avoid jargon and stick to straightforward language.
• •Showcase Customer Happiness: Regularly use testimonials and positive review snippets in marketing materials. Phrases like 'great communication' and 'helps you create exactly what you want' are powerful social proof.

Social Perception

Overwhelmingly positive, perceived as a reliable and high-quality 'Top shop for gifts'. Buyers describe the owner as helpful and the business as a pleasure to work with, reinforcing its reputation for excellent service and products. Perception is primarily limited to direct customers due to the lack of a broader social media presence.

Copy Examples

• •Your Vision, Our Craft. High-quality, American-made vinyl decals designed by our family for yours. Personalize your space today.
• •From nursery walls to laptop covers, add a personal touch that lasts. Made with premium, durable vinyl, our custom name decals are easy to apply and designed to bring your unique style to life. Let us help you create exactly what you want.
• •We're a father-son team with a passion for precision and design. What started with simple decals has grown into a full-service custom design shop, right from our home to yours. Every order is a commitment to quality and a piece of our story.
• •Looking for a unique gift? Our custom wall decals are rated 5-stars for quality and service. See what our customers are celebrating!
• •Transform any room with a design that’s all you. ⭐️⭐️⭐️⭐️⭐️ 'Excellent quality. We love it!' - Yisel. Thank you for trusting our family business with your creative ideas! #KraftmaticsDesign #CustomDecals #WallArt #MadeInUSA