Tono de Marca

The brand's tone is predominantly nurturing, whimsical, and trustworthy. It communicates with the warmth and care of a fellow parent, using gentle and imaginative language. It is friendly, approachable, and emphasizes safety and reliability, avoiding corporate jargon to connect emotionally with parents.

Valores de Marca

• •Handmade Craftsmanship
• •Personalization and Uniqueness
• •Child Safety and Quality
• •Female Empowerment
• •Made in India

Mejores Prácticas

• •Lead with Emotion, Support with Features: Always start by highlighting the emotional benefit before mentioning the features.
• •Use Storytelling: Incorporate the brand's origin story into the copy where appropriate to build a stronger connection with the audience.
• •Maintain a Consistent 'Nurturing' Vocabulary: Use words like cherish, magical, special, handmade with love, safely, unique, and thoughtful across all platforms.
• •Emphasize the 'Handmade' and 'Personalized' Angles: These are the strongest unique selling propositions, and every piece of copy should reinforce them.
• •Speak Directly to the Parent: Use 'you' and 'your child' to create a direct, personal conversation, framing products as solutions for parents.

Percepción Social

KRAFTAFFAIRES is perceived as a heartfelt, creative, and reliable small business, building authenticity and trust through its origin story. Customers view it as a go-to for special, personalized gifts, and its all-women team further enhances its image as a progressive and community-oriented brand, indicating a well-established creative enterprise.

Ejemplos de Copy

• •Spark their imagination, one stitch at a time. ✨ Our 100% handmade and completely customizable wall hangings are crafted to bring their favorite dreams to life. Made with baby-safe felt because their safety is our priority. Let's create something magical together!
• •Cherish every precious detail. Our Sleeping Baby Birth Memory Frame is more than just decor; it's a timeless keepsake. Lovingly handmade by our all-women team, this piece is customized to capture the moment your world changed forever. A truly one-of-a-kind treasure for your one-of-a-kind little one.
• •A personalized gift they’ll never forget… 🎁
• •Handmade with Love, Personalized for Joy. Discover unique felt creations crafted safely for your child.
• •Tired of the same old toys? Give a gift that tells a story. At KRAFTAFFAIRES, we create beautiful, personalized felt decor that celebrates your child's uniqueness. Shop our collection and find a handmade treasure they'll love for years to come.