Brand Tone

Authentic, passionate, knowledgeable, friendly, approachable, proud, respectful, traditional, non-corporate.

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Community
• •Passion

Best Practices

• •Always use genuine and transparent language, avoiding generic marketing phrases and telling the real story behind products and makers.
• •Educate customers about unique origins, production methods, and cultural significance of products, letting passion for Slovenian heritage shine through.
• •Consistently use words like "local," "homemade," "artisanal," "traditional," and "family-run" to reinforce core brand values.
• •Write as if speaking to a friend, maintaining a warm, welcoming, helpful, and approachable tone, addressing the audience directly.
• •Focus on sensory details, evoking taste, smell, and texture with descriptive language to make the reader imagine the experience of enjoying the food.

Social Perception

A treasure trove of Slovenian gastronomy; High-quality & authentic; Expert & friendly service; A 'must-visit' for foodies; Supports local economy; Cultural ambassador.

Copy Examples

• •The Heart of the Karst, In Every Slice. For generations, the winds of the Karst have naturally cured our most treasured delicacy. This isn't just prosciutto; it's a story of patience, tradition, and the unique climate of our land. Come and taste the heritage. #Krasevka #KarstProsciutto #SlovenianFood
• •Golden Nectar from Slovenia's Wild Meadows. From the floral diversity of the Kočevje forest to the salty air of the Karst, our honey is as varied and beautiful as our landscape. Each jar is a single-origin taste of nature, brought to you by local beekeepers who honor the craft. #TasteOfSlovenia #LocalHoney #SupportLocal
• •More Than a Shop, We Are a Story. Every product on our shelves has a face, a family, and a place it calls home. We've traveled across Slovenia to bring you the most authentic flavors from the hands of artisans who produce with love. Ask us for a taste, and we'll tell you their story.
• •The Green Gold of Istria. Hand-picked and cold-pressed with passion. Our extra virgin olive oil from Slovenian Istria carries the taste of the Adriatic sun and soil. Perfect for dressing a fresh salad or simply enjoying with a piece of warm bread. Experience the exceptional quality. #SlovenianOliveOil #Istria #KrasevkaLjubljana
• •A Taste of Tradition, Delivered to You. Dear friend of Kraševka, this season we are celebrating the rich flavors of Slovenian cheese. From the sharp taste of aged sheep cheese to the creamy texture of fresh cow's cheese, discover the perfect addition to your table. Explore our curated selection from small family farms in-store this week.