Brand Tone

Enthusiastic & Passionate, Customer-centric & Supportive, Practical & Solution-Oriented, Confident & Innovative

Brand Values

• •Adventure & Freedom
• •Quality & Performance
• •Convenience & Practicality
• •Customer Satisfaction
• •Innovation

Best Practices

• •Emphasize Freedom and Adventure: Consistently use language that evokes exploration, discovery, and the joy of travel, tailored to the RV lifestyle.
• •Highlight Practical Benefits: Clearly communicate how the e-bikes solve specific RVer challenges (e.g., "fits in RVs," "all-terrain," "long range," "easy storage").
• •Maintain a Supportive and Confident Voice: Reassure customers with a helpful tone, backed by the confidence that comes from a quality product and strong warranty.
• •Use Relatable Scenarios: Paint pictures of how the e-bikes enhance the RVing experience – exploring local trails, quick trips to the store from the campsite, or venturing further than on foot.
• •Be Clear and Direct: Provide straightforward information about specs, features, and warranty, avoiding overly technical jargon to ensure the message is accessible and trustworthy.

Social Perception

Positive among Target Niche (RVers), Seen as Responsive, Trustworthy (due to warranty), Specialized

Copy Examples

• •Unleash Your Journey: Kracken E-Bikes - Adventure Ready, RV Friendly. Don't let storage space limit your explorations. Our powerful, foldable fat-tire e-bikes are designed to go wherever your RV takes you. Conquer any terrain and extend your adventure with Kracken.
• •More Miles, More Smiles. Zero Hassle. With up to 80+ miles of range and our industry-leading 2-year white-glove warranty, your Kracken e-bike is built for worry-free adventures. Focus on the ride, we've got your back.
• •Hear That? It's Freedom Calling. (And Your Kracken E-Bike is Ready.) Engineered for the open road and the paths less traveled. Our e-bikes offer the perfect blend of power, portability, and all-terrain capability. Your next adventure starts now.
• •Built by Listening to You, The RVer. Kracken Adventure Bikes are designed with your lifestyle in mind. From easy folding mechanisms to robust batteries and direct customer support, we build the e-bikes that RVers trust.
• •Don't Just Park It. Explore It. With Kracken. Turn every campsite into a launchpad for discovery. Our rugged, easy-to-stow e-bikes give you the power and freedom to truly experience your surroundings.