Brand Tone

Caring, Nurturing, Playful, Joyful, Trustworthy, Quality-Focused, Approachable, Community-Oriented, Value-Driven

Brand Values

• •Child-Centricity
• •Quality and Safety
• •Affordability/Value for Money
• •Parental Support
• •Joy and Fun
• •Community
• •Innovation
• •Positive
• •Focus on Indian Market

Best Practices

• •Use positive and uplifting language to resonate with parents and create a sense of joy.
• •Emphasize the quality, safety, and affordability of products to build trust and demonstrate value.
• •Incorporate playful and engaging elements to capture the attention of both parents and children.
• •Highlight the brand's community-oriented approach by showcasing customer stories and feedback.
• •Maintain a consistent brand voice across all copywriting, ensuring it aligns with the caring, playful, and trustworthy tone.

Social Perception

ShishuCart aims to be perceived as a caring, innovative, and high-quality brand that supports parents in India by offering affordable and safe products for their children. The goal is to be viewed as a trustworthy partner in the parenting journey, synonymous with caring, quality, and innovation.

Copy Examples

• •"Bring a smile to your little one's face with our cute & quirky collection!"
• •"We believe every child deserves the best. That's why we offer premium quality at prices you'll love."
• •"Made with safety in mind and 100% BPA-free, because your child's well-being is our top priority."
• •"Join our community of over 6000 happy families! Your feedback inspires us to grow and improve."
• •"Making parenting a bit easier and a lot more joyful, one adorable product at a time."