Brand Tone

Elegant & Sophisticated, Authoritative & Knowledgeable, Artistic & Appreciative, Timeless & Enduring, Respectful & Measured

Brand Values

• •Craftsmanship & Handmade Excellence
• •Heritage & Tradition
• •Quality & Perfection
• •Timeless Design & Lasting Value
• •Artistry & Innovation
• •Sustainability & Responsibility
• •Exclusivity & Prestige

Best Practices

• •Embrace Elegance in Language: Utilize a sophisticated vocabulary. Choose words that evoke refinement, artistry, and heritage (e.g., "exquisite," "meticulous," "legacy," "masterpiece," "timeless").
• •Weave in the Heritage Narrative: Consistently, yet subtly, reference the brand's rich history, its royal patronage, and its nearly 260-year tradition of craftsmanship. This builds authority and distinction.
• •Highlight the "Handmade" Aspect: Emphasize the human touch, the skill of the artisans, and the meticulous processes involved in creating each piece. This justifies the luxury positioning and connects with an appreciation for true craftsmanship.
• •Balance Tradition with Modern Relevance: While honouring the past, showcase how KPM BERLIN evolves, collaborates with contemporary designers, and creates pieces relevant for modern lifestyles (e.g., the "LAB" series, "To-Go" cups).
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the high-quality, artistic imagery used by the brand. The words should enhance the visual story of luxury, precision, and beauty.

Social Perception

Prestigious & Luxurious, High Quality & Investment, Historically Significant, Artistic & Collectible, Traditional yet Evolving, Expensive/Aspirational

Copy Examples

• •KPM BERLIN: Since 1763, crafting timeless elegance, one masterpiece at a time. Experience porcelain artistry perfected over generations. Each stroke of the royal sceptre mark signifies more than authenticity; it embodies centuries of passion, precision, and the enduring legacy of handmade luxury from the heart of Berlin.
• •Introducing the [Collection Name] – where KPM’s revered heritage meets avant-garde vision. Discover pieces that dare to redefine modern luxury, meticulously handcrafted for those who cherish both tradition and bold new expressions. #KPMBerlin #ModernMeetsMastery #PorcelainArt
• •The KURLAND Collection: An icon of Neoclassical design since 1790. Fashioned from the finest porcelain, its distinguished relief and pure form offer an unparalleled tactile and visual experience. A testament to enduring style, designed to grace your table for generations to come.
• •More than porcelain, it's a dialogue between artist and material. At KPM BERLIN, every curve, every hand-painted detail, tells a story of dedication to beauty and the pursuit of perfection. Elevate your everyday with objects of true artistic merit.
• •Explore the world of KPM BERLIN. Visit our manufactory, discover our collections online, or find a piece that will become part of your own legacy. Own a piece of history, crafted for the future.