Brand Tone

Enthusiastic & Friendly, Benefit-Oriented & Reassuring, Excitement-Driven

Brand Values

• •Pet Happiness & Well-being
• •Quality & Affordability
• •Customer Satisfaction
• •Convenience
• •Curated Selection

Best Practices

• •Highlight solutions to pet owner problems (e.g., boredom, comfort, travel ease).
• •Be Reassuring and Trustworthy: Back up enthusiastic claims with mentions of quality, customer support, and reliable service, as they do on their website.
• •Use emojis to convey enthusiasm and friendliness.
• •Focus on the benefits of the products for both pets and owners.
• •Maintain a consistent tone across all platforms, emphasizing quality, affordability, and customer satisfaction.

Social Perception

Positive for Pet Owners, Trustworthy

Copy Examples

• •Your little furry friend deserves a lot!
• •Welcome to Pet Paradise!
• •Our products give them comfort.
• •High-quality products at budget-friendly prices!
• •Each product is specially selected, so when you see it, you want to have it!