Brand Tone

Comforting, Simple, Direct, Inclusive, and supportive of a young startup.

Brand Values

• •Comfort
• •Simplicity and Inclusivity
• •Sustainability
• •Customer Service
• •Entrepreneurial Spirit

Best Practices

• •Lead with "Comfort": Every piece of copy, from social media posts to email newsletters, should start with the feeling of comfort. Use sensory words that evoke warmth, softness, and relaxation.
• •Keep it Simple and Clear: Avoid jargon or overly complex language. The tone is direct and honest. The product is simple, and the language should reflect that.
• •Emphasize "For Everyone": Consistently use inclusive language. Reinforce the message that Kozys is for people of all ages, sizes, and lifestyles. This broadens the appeal and reinforces the brand's welcoming nature.
• •Highlight Practical Benefits: Focus on what the customer gets: fast and free shipping, a durable product, and an eco-friendly choice. These tangible benefits build trust and justify the purchase.
• •Tell Your Story: Occasionally remind your audience that you are a young, growing business. This creates a personal connection and can foster a loyal customer base that wants to be part of your journey.

Social Perception

Largely unformed and neutral due to lack of social media presence and independent reviews; has not yet distinguished itself in a crowded market.

Copy Examples

• •Headline: The End of Uncomfortable Evenings. Body: Long day? Let it all go. Sink into the soft embrace of a Kozys hoodie and feel the stress melt away. Your personal comfort cloud is here.
• •Headline: One Size Fits Pure Bliss. Body: Forget complicated sizing. Our oversized hoodie is designed for every body. Whether you're curling up on the couch or enjoying a lazy Sunday, it's the perfect fit for total relaxation.
• •Headline: Feel Good on the Inside and Out. Body: Wrap yourself in warmth that’s also kind to the planet. Our cozy hoodies are made with sustainably produced, recycled materials, so you can relax with a clear conscience.
• •Headline: Your Sofa's New Best Friend. Body: From movie marathons to reading a book, the Kozys hoodie is the ultimate companion for all your favorite home activities. Warning: you may never want to take it off.
• •Headline: Support a Dream. Get a Hug in Return. Body: When you buy from Kozys.se, you're not just getting an incredibly comfortable hoodie—you're supporting a young company with big dreams of a cozier world. And we think that's a pretty warm feeling.