Brand Tone

Warm & Cozy, Friendly & Approachable, Authentic & Passionate, Natural & Health-Conscious, Community-Focused

Brand Values

• •Quality Craftsmanship
• •Natural and Safe Ingredients
• •Creating Comfort and Memories
• •Community & Connection
• •Eco-Consciousness
• •Personal Story & Heritage

Best Practices

• •Embrace 'Kozy' Consistently: Use a warm, inviting, and comforting vocabulary. Words like snug, comfort, glow, serene, heartwarming, embrace, and haven will reinforce the brand name and feeling.
• •Highlight Natural & Safe Benefits: Always weave in the positive attributes of soy wax (clean burn, longer lasting, eco-friendly) and the safety of the fragrance oils (phthalate-free, toxin-free). This educates the customer and builds trust.
• •Tell the Story, Share the Passion: Connect with customers by sharing snippets of the founder's journey, the handmade process, or the inspiration behind scents. This adds authenticity and a personal touch.
• •Focus on Sensory Experience and Emotion: Describe not just the scent notes, but how the candle makes you feel – the mood it sets, the memories it evokes, the atmosphere it creates.
• •Maintain a Friendly, Community-Oriented Voice: Engage with your audience authentically in comments and messages. Reflect the warmth of a small, local business that values its customers. Pose questions to encourage interaction.

Social Perception

Kozy Kandles is perceived very positively by its customers and the local community. It's viewed as a provider of high-quality, beautifully scented, and long-lasting natural soy candles. The brand is seen as trustworthy, authentic, and run by a passionate owner who cares about her products and customers. The Kozy Bar workshops are a highly regarded and popular offering, adding an experiential dimension to the brand. There's a strong appreciation for it being a local, woman-owned small business that contributes to a sense of community well-being. The candles are associated with creating a cozy, inviting, and healthy home environment.

Copy Examples

• •Infuse your sanctuary with the gentle flicker and heartwarming aroma of Kozy Kandles. Hand-poured with 100% natural soy wax and love, for moments that truly matter. ✨ #KozyKandles #HandmadeHaven #SoyBliss
• •Breathe in the good, exhale the stress. Our eco-luxe soy candles offer a clean, long-lasting burn, free from toxins. Because your well-being is our priority. Discover your Kozy scent today! [website link] #NaturallyKozy #CleanFragrance
• •It's more than a candle; it's an experience. From nostalgic notes to uplifting aromas, Kozy Kandles are designed to create lasting memories. What scent story will you tell in your home? #ScentYourStory #KozyMoments
• •Meet Emily, the heart and hands behind Kozy Kandles! Her passion for crafting beautiful, natural soy candles shines in every creation. Support small, cherish local, and get Kozy. ❤️ Visit us in New Albany! #WomanOwned #ShopSmallIN #KozyCommunity
• •Unleash your inner chandler at The Kozy Bar! 🕯️ Gather your friends for a unique candle-making workshop and pour your own signature scent. Laughter, creativity, and cozy vibes guaranteed! Book your experience: [link] #TheKozyBar #DIYCandles #NewAlbanyEvents