Brand Tone

Friendly and Approachable, Conscious and Responsible, Innovative and Design-Oriented, Positive and Joyful, Transparent and Trustworthy

Brand Values

• •Sustainability
• •Design and Innovation
• •Made in Germany / Quality
• •Responsibility
• •Family Tradition and Heritage
• •Happiness and Well-being

Best Practices

• •Always Emphasize Sustainability Authentically: Don't just mention it; explain *how* Koziol is sustainable (e.g., bio-circular materials, made in Germany, climate-neutral). Be transparent and specific.
• •Inject "Happiness" and Positivity: Use uplifting language and focus on the joy and solutions the products bring to everyday life. Connect with the brand's history of bringing "happiness and design."
• •Highlight Design and Functionality Equally: Showcase the aesthetic appeal and innovative design features alongside the practical benefits and durability of the products.
• •Maintain a Friendly, Human Voice: Reflect the "ideas for friends" ethos. Address the audience directly and warmly. Share the family business story and heritage.
• •Be Proudly German (and European): Subtly weave in the "Made in Germany" aspect as a mark of quality, responsibility, and engineering know-how, without being overly nationalistic. Referencing production "in the heart of Europe" can also resonate.

Social Perception

Trusted German Brand, Environmentally Conscious, Design-Savvy and Modern, Durable and Practical, Positive Customer Experiences, Associated with "Happiness"

Copy Examples

• •Headline: Brighten Your Home, Lighten Your Footprint. Body: Discover Koziol: Beautifully designed, sustainably made in Germany. Bring joy and a clear conscience to your everyday. #KoziolSustainability #HappyDesign
• •Headline: Built to Last, Designed to Love. Body: For 95 years, we've been crafting innovative, durable companions for your life. Made with love in Germany, from revolutionary bio-circular materials. That's the Koziol promise. #GermanDesign #SustainableLiving
• •Headline: Good for Your Home, Great for the Planet. Body: Meet our new collection – stylish, practical, and 100% climate-neutral. We're turning used cooking oils into award-winning designs, so you can live beautifully and responsibly. #EcoFriendlyHome #KoziolInnovation
• •Headline: Ideas for Friends, Designs for Life. Body: At Koziol, every product is thoughtfully created to bring a smile to your face and ease to your day. From our family to yours, since 1927. Explore the joy of conscious design. #KoziolFamily #TimelessDesign
• •Headline: Your Everyday, Reimagined. Sustainably. Body: From your morning coffee to your evening meal, Koziol adds a touch of clever design and a whole lot of green. Experience the difference of products made with passion, in Germany, for a better world. #ConsciousLiving #DesignForGood