Brand Tone

Fashion-forward and Modern, Professional yet Approachable, Confident and Empowering, Comfort-focused

Brand Values

• •Quality
• •Comfort
• •Style/Fashion
• •Functionality/Performance
• •Customer Satisfaction
• •Inclusivity

Best Practices

• •Emphasize the "Fashionable Professional": Always blend style with the demands of the healthcare profession. Use words like "modern," "stylish," "elevate," alongside "performance," "durable," and "comfort."
• •Spotlight Comfort and Quality: Continuously highlight the premium materials, breathability, lightweight feel, and features like anti-microbial properties and 4-way stretch.
• •Use an Empowering and Positive Voice: Frame content to make healthcare professionals feel confident and good in their workwear. Phrases like "Flaunt Yourself At Work" (used carefully to maintain professionalism) or "Feel good, look good" can be effective.
• •Incorporate Customer Language (Social Proof): Leverage the positive language used in customer reviews, such as "super comfy," "top-notch quality," "love the colors." This builds authenticity and trust.
• •Maintain Clarity and Conciseness: While being descriptive, ensure the copy is easy to understand, scannable, and directly addresses the needs and desires of busy healthcare professionals. Avoid overly technical jargon unless explaining a specific fabric benefit.

Social Perception

Positive, Good Value (for many), Trusted, Fashionable Choice for Professionals

Copy Examples

• •Headline: Beyond the Basic Scrubs: Discover Comfort & Style That Works as Hard as You Do. Kotyss - Look Good, Feel Great, Perform Even Better.
• •Social Media Post: Long shifts? Demanding days? Your uniform shouldn't hold you back. Our ultra-lightweight, breathable scrubs are designed for modern healthcare heroes. #KotyssScrubs #MedicalWear #NurseStyle #ComfortAndCare
• •Product Description Snippet: Experience the Kotyss difference: Crafted from premium, anti-microbial fabric that’s as gentle on your skin as it is durable. With a fit designed for every body and a style that turns heads (for all the right reasons!).
• •Email Subject Line: Tired of Stiff Scrubs? Upgrade Your Workday Comfort with Kotyss!
• •Ad Copy: Don't just wear scrubs, *own* them. Kotyss delivers fashionable, high-performance medical apparel that keeps you comfortable and confident through every shift. Shop the collection now and get 15% off your first order!