Brand Tone

Youthful and Trendy, Approachable and Customer-Focused, Value-Oriented, Direct and Informative

Brand Values

• •Customer Satisfaction
• •Affordability & Value
• •Responsiveness & Continuous Improvement
• •Trendiness & Style

Best Practices

• •Always write with the young, trend-conscious Pakistani youth in mind. Use language, references (where appropriate and not overly niche), and a style that resonates with them.
• •Consistently balance the trendiness and stylishness of the products with their affordability and value for money. Avoid jargon that makes the brand seem overly exclusive or expensive.
• •Use a friendly, direct, and slightly informal tone. Incorporate questions, emojis (appropriately for the platform), and a generally enthusiastic voice.
• •Weave in messages about customer satisfaction, listening to feedback, and providing a good shopping experience when relevant (e.g., in email newsletters, service announcements).
• •Reflect the brand's focus on trends by using current slang (if authentic and not forced) and ensuring copy complements strong visual content, which is key for fashion brands, especially on platforms like Instagram and TikTok. Descriptions should evoke the look and feel of the garments.

Social Perception

Decent reputation for trendy and affordable clothing, with many satisfied customers. However, consistency in sizing and quality across all products seems to be an area for potential improvement.

Copy Examples

• •Street style, sorted. 🤘 Cop the comfiest oversized hoodies and freshest cargo pants now. Level up your look without breaking the bank. #KottonFruit #StreetwearPakistan #OversizedFashion #AffordableStyle #YouthFashionPK
• •Your everyday just got an upgrade! 🔥 Kotton Fruit brings you the coolest tees in town – soft, stylish, and seriously affordable. Find your new favorite. Shop now & get free delivery on orders above 4000 PKR! #KottonFruitStyle #TShirtWeather #PakistanFashion #FreshFits #ValueFashion
• •NEW IN: Fresh Drops Just Landed! 🚀 Your go-to for the latest trends. Explore bold varsity jackets, must-have mock necks, and more. Dress sharp, spend smart. #KottonFruit #NewCollection #TrendyWearPK #ShopLocalPK
• •One jacket, endless vibes! ✨ From campus looks to weekend hangs, our [Jacket Name] has you covered. What's your style? Show us! 😉 #KottonFruitFits #StyleHack #PKFashion #VersatileFashion #OutfitInspo
• •Hey Fashion Lover! 👋 Get ready to refresh your wardrobe with our latest arrivals – think killer comfort and street-approved styles. Plus, we’re always listening to YOU to make our gear even better. Check out what’s new! [Link to New Arrivals]