Brand Tone

educational, authoritative, and traditional

Brand Values

• •Authenticity: Emphasizing their role as the sole authorized distributor of genuine Arya Vaidya Sala products in the USA, ensuring traditional formulations.
• •Accessibility: Striving to make authentic Ayurvedic products and knowledge readily available and more affordable in the USA.
• •Education: Committing to providing quality education on Ayurveda without oversimplifying it for a Western audience, adapting scriptural knowledge to enhance understanding.
• •Quality & Safety: Highlighting the manufacturing standards of AVS, including quality control labs and monitoring of heavy metal content.
• •Holistic Well-being: Promoting a comprehensive approach to health that encompasses body, mind, and spirit, aligning with Ayurvedic principles.
• •Tradition & Heritage: Proudly associating with the 120+ year legacy of Arya Vaidya Sala, Kottakkal.

Best Practices

• •Prioritize Education Over Hard Selling: Focus on informing the audience about Ayurvedic principles, the benefits of a balanced lifestyle, and the traditional uses of herbs and formulations. Let the inherent value of authentic Ayurveda lead.
• •Emphasize Heritage and Authenticity: Consistently reference the lineage of Arya Vaidya Sala, Kottakkal, and the traditional, classical nature of the formulations to build trust and underscore authenticity.
• •Use Clear, Respectful, and Accessible Language: While maintaining an authoritative and traditional tone, avoid overly technical jargon where possible, or explain it clearly. The goal is to educate, not intimidate.
• •Be Mindful of Health Claims: Ensure all product descriptions and health-related content are compliant with FDA guidelines, focusing on promoting general well-being, balance, and traditional uses rather than making direct claims to treat, cure, or prevent diseases. Include disclaimers where appropriate.
• •Maintain a Supportive and Guiding Voice: Especially in blogs, consultations, and customer interactions, adopt a supportive tone that positions the brand as a knowledgeable guide on the path to Ayurvedic wellness.

Social Perception

a reliable source for authentic Ayurvedic products directly from a trusted Indian institution (Arya Vaidya Sala)

Copy Examples

• •Experience the time-honored efficacy of Dashamula Arishtam. Rooted in classical Ayurvedic texts, this traditional formulation is meticulously prepared by Arya Vaidya Sala to support respiratory wellness and promote natural detoxification. Trust over a century of Ayurvedic wisdom for your well-being. Learn more about its traditional uses on our blog.
• •Understanding Your Dosha: The Key to Balanced Health. Ayurveda teaches that our unique constitution, or Prakriti, determines our path to wellness. Discover whether you are Vata, Pitta, or Kapha dominant and learn how tailored lifestyle and dietary choices can bring harmony to your mind and body. Explore our educational resources.
• •Since 1902, Arya Vaidya Sala, Kottakkal has been a beacon of authentic Ayurveda. As the sole authorized distributor in the USA, we are honored to bring you these cherished traditional formulations, upholding a legacy of purity, quality, and holistic healing. Journey with us into the heart of Ayurveda.
• •Seeking personalized Ayurvedic guidance? Our expert practitioners, trained in the revered Kottakkal tradition, are here to support your unique health journey. Schedule an in-depth consultation to explore how classical Ayurveda can help restore your natural balance and vitality.
• •Nourish your joints with Dhanwantaram Tailam. This revered Ayurvedic oil, traditionally used for its soothing and supportive qualities, is crafted with a blend of esteemed herbs. Incorporate this ancient practice into your self-care ritual to promote comfort and flexibility. For educational purposes only.