Brand Tone

Inspiring & Reflective, Personal & Authentic, Feminine & Romantic, Conscious & Local, Positive & Appreciative

Brand Values

• •Living in the Present: "Reivindicar el ahora en una sociedad que nos empuja al después"
• •Authenticity & Realness: Designing for "real life, in real people," and valuing spontaneous, unadorned beauty.
• •Conscious Consumption & Local Production: Prioritizing limited, carefully manufactured editions and local suppliers to reduce environmental impact and support local industry.
• •Making the Ordinary Extraordinary: Inspiring people to find joy and significance in daily life.
• •Quality over Quantity: "Menos y mejor" reflects a stance against excessive production.

Best Practices

• •Embrace Storytelling: Continue to weave the founder's journey and the brand's philosophy into product descriptions, social media, and blog posts.
• •Use Reflective Language: Incorporate words and phrases that evoke mindfulness, appreciation for the present, and the beauty of everyday life.
• •Highlight Local & Conscious Production: Consistently mention the "made in the Peninsula" aspect and the "less and better" approach to reinforce these core values.
• •Maintain an Authentic Voice: Ensure the language feels genuine and personal, as if speaking directly to a friend, aligning with the "real women, real clothes" ethos.
• •Visual Consistency: Ensure that the visual content (photography, videography) on all platforms aligns with the romantic, feminine, and authentic aesthetic described for the brand.

Social Perception

Positive & Appreciated for its Philosophy, Seen as a Breath of Fresh Air, Connected to the Founder, Limited Customer Reviews Found

Copy Examples

• •Kotidiano. More than fashion, a philosophy. Garments designed to be lived in, to make every day feel extraordinary. Discover the beauty of now.
• •Locally crafted, globally inspired. Our limited editions are made with care in the Peninsula, because we believe in fashion that feels like home. #ViveKotidiano
• •Real stories, real style. Kotidiano is for women who embrace the beauty of their everyday. Find pieces that tell your unique story.
• •Pause. Breathe. Appreciate. Our latest collection invites you to find the magic in the mundane. Because the best moments happen when you're truly present. #KotidianoLiving
• •From our hands to yours, with love and purpose. Each Kotidiano piece carries a message: to cherish today. Feel the difference of thoughtfully made fashion.