Brand Tone

Aspirational yet Accessible, blending sophistication with warmth. The language is clean, intentional, evocative, and inviting.

Brand Values

• •Timeless Design & Quality Craftsmanship
• •Scandinavian & Nordic Inspired Simplicity
• •Curated & Intentional Living
• •Warmth & Comfort
• •Community & Local Roots

Best Practices

• •Lead with the "Why," Not Just the "What": Instead of just describing a product, start by explaining the feeling or value it brings—e.g., "timeless design," "a sense of comfort," "intentional living."
• •Use a Curated Vocabulary: Consistently use keywords that reinforce the brand identity, such as curated, timeless, simplicity, warmth, harmony, function, natural, and intentional.
• •Tell the Founder's Story: Weave elements of the brand's origin story into copy where appropriate. Mentioning the Finnish inspiration ("Koti") or the founder's passion connects customers to the brand on a personal level.
• •Balance Aspiration with Invitation: While the products and aesthetic are high-end, the tone should always feel welcoming. Use inviting language like "discover," "welcome," "find your," and "let us help you."
• •Keep it Clean and Minimalist: Just like the design aesthetic, the copy should be clear, uncluttered, and to the point. Avoid overly complex sentences or jargon. Let the quality of the products and the strength of the brand values speak for themselves.

Social Perception

Perceived as stylish, modern, and high-quality, KOTi 28 is a destination for design-conscious shoppers seeking unique, minimalist, and trendy home goods. Its founder's personal story reinforces its image as a passion project and a unique alternative in the market.

Copy Examples

• •Wrap yourself in more than just a blanket—wrap yourself in timeless design. Our latest collection of wool throws, crafted from natural textiles, brings the soul of Scandinavian simplicity right into your living room. Because home isn't a place, it's a feeling. #KOTi28 #ScandinavianDesign #TimelessHome
• •Welcome, Autumn. Discover our curated collection of home and lifestyle goods designed to bring warmth, harmony, and intention to the changing season.
• •You don't have to go to the city to find modern design. KOTi 28 brings carefully sourced European and Canadian home decor to the heart of Arnprior. Visit us on John Street and discover how simplicity can transform your space.
• •Your morning ritual, elevated. This artisan-crafted mug is more than a vessel for coffee; it's a daily moment of functional beauty. With its minimalist aesthetic and comfortable hold, it embodies the simple elegance of Nordic living. Made to be used, loved, and cherished for years to come.
• •Love the KOTi 28 look but not sure where to start? Let's create it together. Our founder, Angie, is now offering exclusive in-store styling appointments. We'll help you pull together a look that’s uniquely you, with a complimentary glass of bubbly to sip while we style. Book your free VIP session today.