Brand Tone

Gentle & Caring, Authentic & Traditional, Holistic & Wellness-focused, Modern & Accessible, Clean & Natural

Brand Values

• •Heritage & Tradition: Deep respect for and utilization of Korean traditional ingredients and wellness philosophies.
• •Natural Purity: Commitment to 100% natural ingredients, avoiding artificial additives and sweeteners.
• •Holistic Well-being: Focus on inner health (digestion, immunity) as the foundation for outer radiance and overall balance.
• •Gentle Efficacy: Providing products that are effective yet gentle on the body, suitable for daily, sustained use.
• •Modern Convenience: Adapting traditional remedies to suit contemporary lifestyles, making wellness accessible and easy.
• •Authenticity: Being transparent about ingredients and the Korean origin of their products and methods.

Best Practices

• •Emphasize "Gentle" and "Nourishing": Use words like "gentle," "soothing," "nourishing," "calming," and "comforting" to describe the product experience and its effects. Avoid aggressive or overly clinical language.
• •Highlight Tradition and Authenticity: Regularly reference Korean heritage, traditional ingredients, and ancient wisdom. Use phrases like "Inspired by Korean tradition," "authentic Korean herbs," "time-honored," etc.
• •Focus on Holistic Well-being: Connect product benefits to overall wellness, including inner balance, digestive health, natural radiance, and the harmony of body and mind. Frame it as a lifestyle approach rather than a quick fix.
• •Maintain a Pure and Clean Language: Reflect the natural purity of the ingredients in the language used. Be transparent and straightforward, avoiding hype or exaggerated claims. Use terms like "all-natural," "pure," "no additives," "clean ingredients."
• •Be Approachable and Accessible: While conveying expertise and tradition, ensure the language is warm, inviting, and easy to understand for a broad audience. Position Kotea as a supportive and accessible part of a healthy daily routine.

Social Perception

Positive (among reviewed customers), Emerging Brand, Leveraging K-Beauty Halo Effect, Trust in Natural Ingredients

Copy Examples

• •Headline: Rediscover Your Inner Balance, One Sip at a Time. Body: Inspired by centuries of Korean wisdom, Kotea brings you a gentle, all-natural wellness tea. Nurture your digestion and unveil your natural radiance with our pure blend of traditional herbs. No quick fixes, just sustained well-being.
• •Social Media Post (Image: Stylish person on-the-go with Tea Tape): Caption: Modern life is demanding. Your wellness ritual shouldn't be. Our innovative Kotea Tape delivers authentic Korean goodness wherever your day takes you. Pure ingredients, gentle energy, and the harmony your body craves. #Kotea #KoreanWellness #InnerBalance #TeaOnTheGo
• •Product Description Snippet: At Kotea, we believe true beauty starts from within. Our caffeine-free "Glow" tea is crafted with 100% natural, Korean-sourced ingredients like fermented chestnut shell extract and aged pumpkin, traditionally known to support digestion and a healthy glow. Gentle, effective, and authentically Korean.
• •Email Subject Line: Tired of Bloating? Find Gentle Relief the Kotea Way. Email Body Preview: Experience the soothing power of ancient Korean herbal traditions. Our customers rave about how Kotea helps them feel lighter and more comfortable after meals. Discover natural digestive support today.
• •About Us Snippet: More than just tea, Kotea is a philosophy. We blend the time-honored wellness secrets of Korea with the needs of your modern life. Our purpose is to be your gentle companion, helping you cultivate lasting health and peace, one delicious, natural sip at a time.